The following work was done by a group of students from the College of
Administration in which I contributed with the Summary, the Abstract, the
analysis of the Threats and Opportunities, the Organizational Chart, the Human
Resource policies, the costs of incorporation of the company and the
conclusions.
This business plan details the requirements for the creation of the limited liability
company “.EC”, which will be located, at the beginning, in Quito, in the area of
the Mariscal (Plaza Foch), place where the most of the young tourist attractions
are located. Our plan is to expand our presence to Galapagos, Baños,
Montañita and the airports of Guayaquil and Quito.
This business consists on the sale of the best quality t-shirts with 100% organic
cotton, to support the preservation of the environment, stamped with original
and artistic designs always maintaining a youthful and modern look. Our
competitive advantage will be our artistic designs. This came from the success
factors investigation.
This project started from the idea of satisfying an important part of the market,
which currently does not have a representative brand of our country with
designs that represent it.
Our principal goal is to create value among our customers. We want also to
increase our sales every year by 5% and in 10 years to capture 40% of our
target market.
The initial investment for the project will be 15000dollarsthatwillbecontributedbythemembersofthisprojectintoequalparts.Finallythisplandetailstheobjectives,strategies,themarketingmix,theopportunitiesandthreatsanalysisandthefinancialanalysistodeterminetheviabilityoftheproject.ElsiguientetrabajofuerealizadoporungrupodeestudiantesdelColegiodeAdministracioˊnenelquecontribuıˊconelResumen,elAbstract,elanaˊlisisdelasOportunidadesyAmenazas,elOrganigrama,lasPolıˊticasdeRecursosHumanos,loscostosdeconstitucioˊndelaempresaylasConclusiones.EsteplandenegociosdetallalosrequerimientosnecesariosparalacreacioˊndelaCompan~ıˊalimitada“.EC”,queseubicaraˊ,inicialmenteenQuito,enlazonadelaMariscal(PlazaFoch)lugardondeseencuentraunabuenapartedelasatraccionesturıˊsticasdelaciudad.NuestrosplanesincluyenlaampliacioˊneventualhaciaGalaˊpagos,Ban~os,Montan~ita,ylosaeropuertosdeGuayaquilyQuito.Elnegocioconsistedelaventadecamisetasdelamejorcalidad,100algodoˊnorgaˊnico,conelfindeapoyaralapreservacioˊndelmedioambiente,estampadascondisen~osoriginalessobretemasautoˊctonosmanteniendosiempreundisen~omodernoyjuvenil.Nuestrofactorclaveparaeleˊxitoseraˊeldisen~oartıˊstico.Estosurgioˊdenuestrainvestigacioˊnsobrefactoresclavesparaeleˊxito.Esteproyectonacedelaideadesatisfacerunaparteimportantedelmercado,quenoencuentraenlaactualidadunamarcarepresentativadenuestropaıˊscondisen~osquelorepresenten.Ademaˊsnuestrasproyeccionessonaumentarnuestrasventasan~oaan~oenun5LainversioˊninicialdelProyectoseraˊde15000 dólares los cuales serán
aportados por los miembros creadores de este proyecto en partes iguales.
Por ultimo este plan detalla los objetivos, las estrategias, el marketing mix, el
análisis de oportunidades y amenazas y un análisis financiero para determinar
la viabilidad del proyecto