The aim of this paper is to analyze individual preferences in relation to different
job characteristics. This is an important issue in the light of the huge literature in labor
economics and human resource management about the impact of monetary and
nonmonetary incentives on understanding workers’ performance and well-being. More
specifically, this work considers the case of employees in cooperative credit banks located
in Campania; the research is carried out applying a conjoint analysis approach on stated
preference data. Novel features of the analysis include the application of this approach to
empirical research on worker incentives, particularly in the cooperative sector; and the
utilization of a mixed logit model to allow for heterogeneous individual tastes
