We propose the Bc→Bu∗γ decay as the most suitable probe for the
flavour changing neutral transition c→uγ. We estimate the short and
long distance contributions to this decay within the standard model and we find
them to be comparable; this is in contrast to radiative decays of D mesons,
that are completely dominated by the long distance contributions. Since the
c→uγ transition is very sensitive to the physics beyond the standard
model, the standard model prediction Br(Bc→Bu∗γ)∼10−8
obtained here opens a new window for future experiments. The detection of
Bc→Bu∗γ decay at branching ratio well above 10−8 would signal
new physics. In addition we study the s→dγ transition in Bs→Bd∗γ decay and we find it to be dominated by the long distance
contribution. We use the Isgur-Scora-Grinstein-Wise (ISGW) constituent quark
model for the calculation of these decays.Comment: 9 pages, 1 figure, corrected typos, to be published in Phys. Rev. D
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