Motivation in the Process of Creation of the Marketing Chrematonymy

Abstract

The paper presents different notions regarding the general functioning of motivation dur­ing the process of formation of proper names. Making use of the specific methodological key, the analysis moves to the marketing chrematonymy and concentrates on it. The author distin­guishes several types of motivation in the marketing chrematonymy area, including the con­ceptual motivation, the interonomastic motivation, the associative-connotative motivation, the formal-creative motivation and finally, the cultural motivation, which plays the principal role in this statement. The paper presents different notions regarding the general functioning of motivation dur­ing the process of formation of proper names. Making use of the specific methodological key, the analysis moves to the marketing chrematonymy and concentrates on it. The author distin­guishes several types of motivation in the marketing chrematonymy area, including the con­ceptual motivation, the interonomastic motivation, the associative-connotative motivation, the formal-creative motivation and finally, the cultural motivation, which plays the principal role in this statement.