A study on the creative industry as a pillar of sustained growth and diversification: the film and music sectors in Jamaica: lessons from case studies of successful firms and ventures

Abstract

In 2007 the Caribbean Community (CARICOM) published ‘The Cultural Industries in CARICOM: Trade and Development Challenges’ report, which stated that the film and music industries refer to “aesthetic, identity, and copyrightable goods, services and intellectual property. They represent a wide array of activities that make and circulate sounds, words, and images or a combination of these. It applies to artistic, creative, and copyright works that are for sale, license, commercialisation, or display in some marketplace or public arena.” Using the definition in the CARICOM report, this study will identify the critical success factors that have resulted in the global competitiveness and sustainability of individuals, firms and ventures within the music and film subsectors in Jamaica. To anchor the study of the individual firms and ventures, the study first evaluates the historical evolution and recent trends in the development of the music and film subsectors, including their economic contribution and the main challenges and opportunities for their further development and lessons learned