We argue that the longitudinal lepton polarization and the forward-backward
asymmetries in exclusive B→(K,K∗)ℓ+ℓ− decays are largely
unaffected by the theoretical uncertainties in the long-distance contributions
both induced by the long-range charming penguins in the ℓ+ℓ− channel
and those in the meson channels encoded in the meson transition form factors,
and are mainly determined by the short-distance Wilson coefficients at the
low-energy scale μ≃mb. Thus, the above mentioned asymmetries provide
a powerful probe of the Standard Model and its extensions.Comment: revtex, 9 pages, 5 figure