Traditional or village poultry, consisting primarily of indigenous chickens, make up over 80% of poultry in Africa. Most are kept as small flocks in free-ranging, scavenging, low input production systems. They provide vital nutritional and financial needs especially for children, women of reproductive age, people with HIV/AIDS and the poor. Poultry meat and eggs provide animal source protein and essential micronutrients which improves growth and cognitive development in children. While productivity of indigenous chickens is low due to uncontrolled disease and an unreliable scavenging resource base, the minimal inputs result in a high benefit-cost ratio. By increasing supplementary feeding through improved crop yields and improving disease control through vaccination, a higher number of chickens of greater bodyweight will be available to market. An appraisal of the indigenous chicken market in Tanzania and Zambia was conducted to identify the key individuals (including gender imbalances), market channels, commercialisation margins, market trends and competition from exotic, commercial chickens (broilers and spent layers). Consumers preferred indigenous chickens and urban consumers paid their significantly higher price, which resulted from the accumulative costs of intermediary traders’ fees, transport costs and market fees. Commercial chickens in urban markets sold at a lower price but were vulnerable to fluctuating costs of high inputs. Indigenous chicken producers’ margins were favourable enough to suggest that some additional costs were sustainable, provided the off take channels and consumer confidence is sustained. Markets for indigenous chickens were informal and consequently, their response to increased production may be unpredictable