This paper explores the influence of personal factors on gaming impact perceptions using Macau, China as a case study. The objective is to examine how residents\u27 gaming perceptions were affected by (1) personal benefits received from gaming; (2) length of residence; and (3) demographic characteristics. The study also aims to assess the relative magnitude of influence exerted by each variable on gaming impact perceptions. All personal factors were found to contribute to differences in gaming impact perceptions among sub-groups of respondents. Regression analyses revealed that age, education and residence status had influence on gaming impact perceptions. Findings support that the theory of social exchange is at play in the shaping of perceptions of gaming impact among Macau residents
