Abstract Location-Based Services (LBS), an emerging new business based on smartphone and mobile networks, are becoming more and more popular. Most of these LBSs, however, only offer non-seamless indoor/outdoor applications and simple applications without giving stakeholders the chance to play an active role. Our specific aim is to solve these issues. This paper presents concepts to solve these issues by expanding the Open Location Services Interface Standard (OpenLS) to allow seamless indoor/outdoor positioning and to extend the content of the services to include information recommended by stakeholders