ABSTRACT This study was undertaken in 2005 to enquire into the efficiency of marketing system of selected surplus vegetables and fruits of Dir district. The study reveals that the existing marketing system is, generally speaking, capable of handling the surplus selected products-onion, tomato, okra, citrus, persimmon, peas, walnuts,-in a normal year, and is efficiencies-wise nearly at par with the corresponding system in the province. It has evolved over a long period and is largely compatible with the characteristics of the project area's agricultural sector. The scope for improvement, at every stage in the marketing system is, however, large. The preharvest sale-especially of fruits, the heavy dependence on Beoparies, the heavy post-harvest losses, and occasional scarcity of transport at peak seasons and when especially where there is bumper harvest, the poor physical conditions of wholesale market centers etc, are the major problem areas. Price information of small farmer is not good, and the surplus products is mostly marketed in a far market centers through old connections with Arthi (middleman), wholesalers, etc, which may not necessarily fetch the best possible price. Farmer's net revenue from their selected surplus produce can be improved by 15-20 % by undertaking marketing system improvements through public-private sector cooperation. Farmers Association need to be formed through the existing village organizations in the project area, so as to bring about efficiency in the farming sector, embracing all aspects of production and marketing
