Abstract Although there is vigorous debate around definitions of creativity, there is general consensus that creativity i) has multiple facets, and ii) inherently involves a subjective value judgment by an evaluator. In this paper, we present evaluation of creative artifacts and computational creativity systems through a multiattribute preference modeling lens. Specifically, we introduce the use of multiattribute value functions for creativity evaluation and argue that there are significant benefits to explicitly representing creativity judgments as subjective preferences using formal mathematical models. Various implications are illustrated with the help of examples from and inspired by the creativity literature
