ABSTRACT During forming operation of electrogalvanized steel sheets, the crystallographic orientation of the zinc coating may evolve from a pyramidal texture to a basal one. As a consequence, the adsorption of lubricant additives onto the zinc surface may be altered. Plane-strain compression tests and XRD analysis are carried out to study the texture evolution. After deformation, the samples are cleaned and their reactivity versus fatty acids are measured by ToF-SIMS analysis. It is shown that fatty acids adsorb much more strongly on a pyramidal oriented zinc surface than on a basal one