Pages: 324-332 To Cite This Article

Abstract

Background: The iPad is an upcoming technology that will chalk the way of lives of most people in the world. Knowledge on consumer satisfaction on iPad is less especially among university students in Malaysia. Objective: The main objective of this study is to determine the consumer satisfaction on iPad among university students in Malaysia. Results: The findings indicate that attitude, quality and perceived price are the most important factors and education, branding and security are insignificant predictors of the consumers' satisfaction on iPad among university students in Malaysia. Conclusion: Therefore, this study suggests that marketers should take great weightiness in pricing their products. Moreover, continuous constant product research and development must be executed to be in par with the current quality expectations of the consumers. Indulging in good business practices and corporate social responsibility activities will help to capture the consumers' minds. Also, this study offers valuable insight into the factors that influence consumer satisfaction on iPad within the Malaysian context