A realistic model for the free rho meson with coupling to two-pion states is
employed to calculate the rho propagator in a hot and dense hadron gas. The
medium modifications are based on hadronic rescattering processes: intermediate
two-pion states are renormalized through interactions with surrounding nucleons
and deltas, and rho meson scattering is considered off nucleons, deltas, pions
and kaons. Constraints from gauge invariance as well as the full off-shell
dynamics of the interactions are accounted for. Within the vector dominance
model we apply the resulting in-medium rho spectral function to compute
e+e− production rates from π+π− annihilation. The calculation of
corresponding e+e− spectra as recently measured in central collisions of
heavy-ions at CERN/SpS energies gives reasonable agreement with the
experimental data.Comment: 27 pages RevTeX, 9 eps-figures, submitted to Nucl. Phys.