Abstract. New business models have come up in different contexts such as the Internet and Telecommunications networks which have been grouped under the umbrella of the buzzword 2.0. They propose the opening up of service platforms in order to increase profits by means of innovative collaboration agreements with third parties. In this paper we go a step further and propose a business model for Telecommunications services where end-users actually become the collaborating third parties. This user-centric business model poses several privacy and data protection concerns that we analyze and for which we propose a solution