Remembering Prices: Numeric Cognition, Language, and Price RecallABSTRACTThis paper examines how consumers process multi-prices (e.g., prices that consist of several components like 329foracameraand16 for delivery) from a linguistic and numeric cognition perspective. We theorize that when consumers read multi-prices, they encode the numbers phonologically. This can lead to overtaxing working memory capacity as consumers calculate the total price of the package and to less accurate price recall for multiprices that have longer number names (e.g., number names with more syllables). We find evidence for this process in three studies, both across different languages and within languages
