Recently, studies on behavioral finance have gained interest among academicians. The study of investors' behavioral perspective is deemed important to understand the decision-making process pertaining to investment. Decision making processes involve factors that influence investor's behavior to invest. Various topics and areas have been discussed to further understand the behavior of investors. However, only a few researches have actually been conducted in the area of behavioral finance resulting in a lack of conclusive findings. Findings gained thus far are insufficient to specifically identify investors' intention to invest in certain investment portfolios. Therefore, the objective of this paper was to identify the factors that influence investor's behavior to invest in Real Estate Investment Trusts (REITs). This paper reviews literatures on factors that influence investors' decision-making process and proposes a model of influencing factors. The findings from this paper would aid and facilitate future research on investors' behavior to invest in REITs. This paper is expected to add to the current literature on behavioral finance of REITs
