Abstract -In the today's world, security is required to transmit confidential information over the network. Security is also demanding in wide range of applications. Cryptographic algorithms play a vital role in providing the data security against malicious attacks. Encryption of data is an important topic for research, as secure and efficient algorithms are needed that allow optimized encryption and decryption of data. In this paper we propose a new encryption algorithm, called Reverse Encryption Algorithm (REA). Our new encryption algorithm (REA) is simple and fast enough for most applications. REA encryption algorithm provides maximum security and limits the added time cost for encryption and decryption