ABSTRACT. We present evidence that there can be substantial variation in species richness in residential areas differing in their socioeconomic and cultural characteristics. Many analyses of the impacts of urbanization on biodiversity rely on traditional "urban-to-rural" gradient measures, such as distance from urban center or population density, and thus can fail to account for the ways in which human socioeconomic and cultural characteristics are shaping the human-environment interaction and ecological outcomes. This influence of residential values and economic resources on biodiversity within the urban matrix has implications for human quality of life, for urban conservation strategies, and for urban planning
