This paper examines the role of direct compensation payments for agrobiodiversity conservation, using minor millet landraces in India as an example. The cost of farmer participation in a hypothetical 'payments for agrobiodiversity conservation services' (PACS) scheme is estimated using a stated preference valuation approach. Significant inter-crop and inter-varietal differences are observed with respect to consumption values, upon which the compensation demanded by farm households is shown to primarily depend. Drawing on a categorisation of consumption values and farmer preferences, the paper points to the importance of simultaneously considering a range of potential interventions in order to conserve a priority portfolio of agrobiodiverse resources in predominantly subsistence-based agricultural systems