The purpose of present study is to investigate the role of media, spectators, and fans in attracting sport sponsors. The study method is of descriptive-traverse and applied type. The statistical society of the study composed of 925 managers, sport experts and athletes of public and private sport clubs in Esfahan province. The evaluated sample composed of 272 individuals who were selected cluster sampling method in proportion with statistical society. Measuring tool included researcher-made 28-item questionnaire. Justifiability of questionnaire has been studied by professionals' and experts' opinion and the validity of the questionnaire has been obtained through Cronbach's alpha (α=0/86). The study results showed that mass media and spectators and fans were effective in attracting sport fans (p≤0.05)
