ABSTRACT This paper is in the tradition of social analysis aimed at creating frameworks to join mass media and public opinion processes (e.g. COMPONENTS OF MEDIA SYSTEM DEPENDENCY THEORY MSD theory is a theory in progress. It has macro, middle range, and micro levels of discourse and analysis. 1 That MSD theory is most well developed at the micro level is a point that has been missed, for example, by Rubin and Windahl (1986)