Determinants of Growth in Small Tourism Businesses and the Barriers They Face: The Case of Cappadocia

Abstract

Abstract The study aims to identify the factors that play a significant role on the growth of small and micro tourism businesses and the barriers of growth. Owners and managers of tourism businesses in Cappadocia, Turkey were surveyed. "Owner/Manager's age", "number of years since the business has a new owner/manager", "creativity and innovation", "frequent provision of trainings and English level of employees" found to be important business growth determinants. Growth barriers and their solutions were also discussed. Overall the study argues that business growth is important for destination and regional development and the topic requires future research