RESEARCH NOTE CONSTRUCTING THE LAM (LABELED AFFECTIVE MAGNITUDE) SCALE NUMERICAL SCALE-POINT LOCATIONS FOR

Abstract

ABSTRACT In a recent paper, we described the development and application of a labeled affective magnitude (LAM) scale for assessing liking/disliking (Schutz and Cardello 2001). Here we present the exact numerical scale-point locations corresponding to the verbal labels of the scale, so that investigators can easily construct the LAM scale for use with either paper or computer-based ballots