We introduce and study the notion of JU rings, that are, rings having only Jacobson units. In parallel to the so-called UU rings, these rings also form a large class and have many interesting properties established in the present paper. For instance, it is proved that any exchange JU ring is semi-boolean, and vice versa. This somewhat extends a result due to Lee-Zhou (Glasg. Math. J., 2008) and Danchev-Lam (Publ. Math. Debrecen, 2016)
