In this paper, to ascertain employees\u27 motivations for conducting voluntary contribution behavior in order to smoothly carry out work duties in a teleworking environment, surveys were conducted on university students\u27 voluntary behaviors, which entailed sharing information in an online communication venue, and the decisive factors that bring about this sort of behavior are discussed. First, an overview is provided of the problems that have been identified in the past with online communication and the technologies and measures that have been used to address these problems. Next, with regard to organizational citizenship behavior (subsequently, OCB) that becomes voluntary contribution behavior, with reference to how people possess a sense of belonging within the iemoto system organization of traditional Japanese art (iemoto refers to the founder or current head of a school of traditional Japanese art), which has a similar organizational structure, this author examines the effects of university citizenship behavior (UCB) — which constitutes OCB for university students — on online communication and its effects on the relevant organization. Additionally, the suggestions related to applying this discussion to OCB in online communication through teleworking are also considered
