The appraisal similarity effect: how social appraisals influence liking

Abstract

The effects of cognitive appraisals on interpersonal relationships have hardly been studied. Three experiments examined how empathic social appraisal could influence liking. We tested for the appraisal similarity effect in which perceived similarity in appraisals boosts liking. In Experiment 1, perception of appraisal similarity led participants to express liking by disclosing personal contact information. This effect was replicated using a selfreport measure of liking in Experiments 2 and 3. Also, by independently manipulating attitude similarity, the appraisal similarity effect was deactivated under perceived attitude dissimilarity. Likewise, the robust attitude similarity effect was invalidated under perceived appraisal dissimilarity. In Experiment 3, the perception of validated personal beliefs mediated this interactive effect in a moderated mediation scenario, and the appraisal similarity effect

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