Making it stick: The secret to developing a data-driven culture

Abstract

Big data and analytics has been recognized as fundamental to an organization’s success has consistently identified as one of top 10 Workforce Trends in recent years. One of the final steps in an analytics or applied research project is deployment where a solution is integrated into business practices. Without cultural acceptance, however, organizations risk missing out on the full impact that data and evidence-based practices can deliver. Even with data and analytics solutions deployed in business procedures, employees may still make decisions based on hunches and instinct. In order to harness the full potential of data analytics, organizations need to develop a culture that moves from “What do we think?” to “What do we know?”. Cultural change can be one of the most difficult things to effect in an organization, and transitioning to a data-driven culture has numerous challenges. Presenters will discuss strategies for gaining organizational commitment to data-driven decision-making, by increasing employee understanding of the value of evidence-based practices, and how data and analytics can be applied to decision-making

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