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An Investigation of Factors Contributing to Consumer Brand Confusion

Authors
  1. Alba
  2. Barrett
  3. Bloch
  4. Boal
  5. Brodzinsky
  6. Burgunder
  7. Burton
  8. Calder
  9. Clarke
  10. Cohen
  11. Cox
  12. Diamond
  13. E. I. Du Pont de Nemours and Company versus Du Pont Safety Razor Corp.
  14. Fletcher
  15. Ford
  16. Jacoby
  17. Kassarjian
  18. Keller
  19. Kogan
  20. Leeds
  21. Loken
  22. Loo
  23. MacKenzie
  24. Marincola
  25. Miaoulis
  26. Muehling
  27. Olson
  28. Reardon
  29. Reece
  30. Reiling
  31. Richins
  32. Roberts
  33. Rothschild
  34. Sandage
  35. Schwartzman
  36. Technical Assistance Research Programs
  37. Tyndall
  38. Ward
  39. Witkin
  40. Zaichkowsky
Publication date
Publisher
'Wiley'
Doi

    Abstract

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      oaiinfo:doi/10.1111%2Fj.1745-6606...
      Last time updated on 07/12/2020

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