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An Investigation of Factors Contributing to Consumer Brand Confusion
Authors
Alba
Barrett
+38 more
Bloch
Boal
Brodzinsky
Burgunder
Burton
Calder
Clarke
Cohen
Cox
Diamond
E. I. Du Pont de Nemours and Company versus Du Pont Safety Razor Corp.
Fletcher
Ford
Jacoby
Kassarjian
Keller
Kogan
Leeds
Loken
Loo
MacKenzie
Marincola
Miaoulis
Muehling
Olson
Reardon
Reece
Reiling
Richins
Roberts
Rothschild
Sandage
Schwartzman
Technical Assistance Research Programs
Tyndall
Ward
Witkin
Zaichkowsky
Publication date
Publisher
'Wiley'
Doi
Cite
Abstract
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info:doi/10.1111%2Fj.1745-6606...
Last time updated on 07/12/2020