The exclusive rare decay B \ra K^\ast \gamma takes place in a region of
maximum recoil, q2=0, posing a problem for nonrelativistic quark models
which are usually thought to be most reliable at zero recoil. The
Bauer--Stech--Wirbel (BSW) model, formulated in the infinite--momentum--frame
(IMF) formalism, is designed to work at q2=0. We show in this model that the
ratio relating the decay B \ra K^\ast \gamma and the q2--spectrum of the
semileptonic decay B\ra \rho e {\bar \nu}, becomes independent of the wave
function in the SU(3) flavor symmetry limit. We show that this feature is also
true in relativistic quark models formulated in the IMF or light--cone
formalism, if the b quark is infinitely heavy. In fact, these relativistic
models, which have a different spin structure from the BSW case, reduce to the
BSW model in the heavy b--quark limit. A direct measurement of the
q2--spectrum of the semileptonic decay can therefore provide accurate
information for the exclusive rare decay.Comment: 13 pages, Latex, no figure, UTPT--94--0