Using Visual Journals as a Reflective Worldview Window into Educator Identity

This ethnographic case study research and content analysis presents the conclusion of a three-year study involving 37 teacher candidate participants across a three-year study within a two year (2 semester program) Bachelor of Education program at a university in Ontario, Canada. Each academic year participants were intentionally given time over two semesters of literacy courses to engage in literacy practices and knowledge of self through the use of multimodal visual journals. Candidates reflect on their conceptions of literacy, teaching, identity and worldview within an institution grounded in the Christian faith. Findings, philosophical ponderings and content analysis suggest that the identity of the teacher candidate filters learning through visual and multimodal ways. The findings raise questions about the place of multimodal learning, self-reflection, faith and worldview in the learning process, and in identity formation of educators. We suggest that this study may inform current multimodal and visual literacy research while generating enriching discussions on how multimodal forms of literacy instruction may assist in acknowledgement of worldview recognition and self-identity awareness. Keywords: Multiliteracies, visual journals, self-knowledge, worldview, identity, visual literacy, multimodal literacy, teacher educatio

A relevância da metáfora visual para a memorização de um logótipo

ABSTRACT : We investigate visual metaphor (visual symbolism) in logotypes, its perception and its effect on memory. Henceforth, a visual standard experiment was developed for that effect. This model can be adapted to other logotypes (fig.4 and fig.6). Our research aims to evaluate the value of the perception of visual metaphor within a logo and its mnemonic consequence on the observer. In general metaphor, or symbolism, is an action, person, place, word or object that represents another to give a different meaning. On our study we evaluate visual metaphors, therefore metaphors that are perceived through visual representation, such as is the case in logos, symbols, logo marks, marks and all derivative paraphernalia of nomenclatures associated to any kind of Visual Identity; be it Visual Corporate Identity or Visual non-Corporate Identity such as services, products and persons. Many designers incorporate universality to symbols in the conception of “logos”. For example: Linden Leader (1994) for FedEx incorporates an arrow, symbolizing to move switily and directly. It is the designer’s exertion and experience that will complement symbolism into a new graphic form, until then unknown. We evaluate the condition of adding a universal graphic form to a graphic creation and its communicative reach.A nossa investigação centra-se na metáfora visual que um logótipo pode conter, e a consequência do encontro dessa metáfora visual na memorização de um logótipo. Um teste modelo foi desenvolvido para esse efeito. Este modelo pode ser adaptado a outros logótipos (fig.4 e fig.6) Em termos gerais uma metáfora, ou símbolo, é uma ação, pessoa, lugar, palavra ou objeto que representa outro para lhe atribuir um significado diferente. No nosso estudo, analisamos metáforas visuais, portanto metáforas codificadas através da representação visual, nomeadamente em logótipos, símbolos, logo-marcas, marcas e/ou toda a parafernália de nomenclatura associada a qualquer tipo de identidade visual; seja identidade visual corporativa ou identidade visual não corporativa, como por exemplo em serviços, produtos e pessoas. Muitos designers incorporam símbolos universais na concepção de logótipos. Linden Leader em 1994 para o logótipo da FedEx incorporou uma seta, que simboliza o movimento rápido e direto. É o esforço e a experiência do designer que complementarão este simbolismo numa nova marca gráfica, até então desconhecida. Avaliaremos a condição de adicionar uma metáfora visual a um logótipo e o resultado do seu alcance comunicativo na memorização do mesmo.info:eu-repo/semantics/publishedVersio

Identity studies: Multiple perspectives and implications for corporate-level marketing

Purpose – Provides a comprehensive review of the identity literature drawing on perspectives from marketing (corporate identity concept) and organisational behaviour (organisational identity) so as to provide an up-to –date overview of identity scholarship. Findings – Reveals a growing congruency between scholars of marketing and organisational behaviour in their comprehension of identity. Identifies four principal schools of thought relating to identity which differ in terms of conceptualisation, locus of analysis and explanandum (corporate identity, visual identity, an organisation’s identity and organisational identity). Our review confirms the importance of identity especially in relation to the concepts underpinning the nascent field of corporate-level marketing. Practical implications – the importance of taking a multidisciplinary perspective in the comprehension and management of identity in organisational contexts. Originality/Value – The first major review of identity studies that synthesises the marketing and organisational behaviour approaches to identity. Offers pointers in terms of the research agenda to be followed

Country slogans and logos: findings of a benchmarking study

The name of a country, its logo(s) and slogan(s) are important vehicles for development of country brand equity. This paper shows some recent examples for country name changes and categorize country slogans and logos into groups. The study concludes that creating a coherent visual and verbal identity plays a key role in the global competition for tourists, investors and customers. However, even the most brilliant logo and slogan is powerless if it is not backed up by a comprehensive branding system.country marketing, country branding, visual identity, verbal identity, global competition, brand name, slogan, logo

China's Forgotten Kingdom - Exhibition Catalogue

Exhibition catalogue for 'China's Forgotten Kingdom', a touring exhibition of work focusing on the visual identity of the Naxi ethnic minority people from Yunnan province in China

Identity-Aware Textual-Visual Matching with Latent Co-attention

Textual-visual matching aims at measuring similarities between sentence descriptions and images. Most existing methods tackle this problem without effectively utilizing identity-level annotations. In this paper, we propose an identity-aware two-stage framework for the textual-visual matching problem. Our stage-1 CNN-LSTM network learns to embed cross-modal features with a novel Cross-Modal Cross-Entropy (CMCE) loss. The stage-1 network is able to efficiently screen easy incorrect matchings and also provide initial training point for the stage-2 training. The stage-2 CNN-LSTM network refines the matching results with a latent co-attention mechanism. The spatial attention relates each word with corresponding image regions while the latent semantic attention aligns different sentence structures to make the matching results more robust to sentence structure variations. Extensive experiments on three datasets with identity-level annotations show that our framework outperforms state-of-the-art approaches by large margins.Comment: Accepted to ICCV 201

First report of generalized face processing difficulties in möbius sequence.

Reverse simulation models of facial expression recognition suggest that we recognize the emotions of others by running implicit motor programmes responsible for the production of that expression. Previous work has tested this theory by examining facial expression recognition in participants with Möbius sequence, a condition characterized by congenital bilateral facial paralysis. However, a mixed pattern of findings has emerged, and it has not yet been tested whether these individuals can imagine facial expressions, a process also hypothesized to be underpinned by proprioceptive feedback from the face. We investigated this issue by examining expression recognition and imagery in six participants with Möbius sequence, and also carried out tests assessing facial identity and object recognition, as well as basic visual processing. While five of the six participants presented with expression recognition impairments, only one was impaired at the imagery of facial expressions. Further, five participants presented with other difficulties in the recognition of facial identity or objects, or in lower-level visual processing. We discuss the implications of our findings for the reverse simulation model, and suggest that facial identity recognition impairments may be more severe in the condition than has previously been noted

VISUAL VOCABULARY IN BRANDING

Visual vocabulary or visual language is a set of symbols used to describe a system or a process; it refers to all graphical representations that supplement a brand image, a logo, and build a brand identity that is bound to remain invariable even when the sign undergoes fundamental changes. The article is a presentation of the concept of visual vocabulary/language and of its relevance to branding and marketing. We argue that these symbols are culturally dependent and a key element in brand design.brands, visual vocabulary, visual language, marketing