The Predictors of Habitual Behavior in Using Mobile Phone among University Students

The use of technology in academic activities, particularly in higher education institutions is one thing in common and undeniable. Entering the era of information technology without borders, the use of technology such as computers, laptops, tablets, mobile phones and so on are seen as essential roles to assist educational activities. Therefore, the utilization has become the norm among instructors and students in higher education institutions. Through previous studies, the terms of norms often referred to habitual behavior or automatically behavior. This study focused on three of independent variables from UTAUTrsquos model (performance expectancy, effort expectancy and social influences) to predict studentsrsquo habitual behavior in higher education in the use of mobile phone. This study involved 393 of undergraduatesrsquo student and was conducted entirely in Universiti Putra Malaysia (UPM), Serdang.nbsp The results of data analysis revealed all the independent variables have significant effect on habitual behavior.nbs

Analisis Perilaku Penggunaan Facebook Oleh Mahasiswa

Layanan Jejaring Sosial menawarkan cara baru untuk berkomunikasi dan berbagi. Pesatnya perkembangan pengguna layanan ini, membuka peluang yang dapat dimanfaatkan untuk mendukung kegiatan pembelajaran. Semakin berkembangnya penggunaan layanan jejaring sosial tidak terlepas dari sikap dan persepsi penggunanya.UTAUT 2 dikembangkan berdasarkan model UTAUT dan ditujukan untuk konsumsi teknologi dalam konteks nonorganisasional. Studi empiris yang mengadopsi model UTAUT maupun UTAUT2 dalam konteks layanan layanan jejaring social telah banyak dilakukan. Karena itu penelitian ini juga dikembangkan dengan mengadopsi model UTAUT2 untuk melihat perilaku penggunaan facebook di kalangan mahasiswa. Tujuh konstruk dari UTAUT2 digunakan sebagai determinan yang mempengaruhi niat pengguna (behavioral intention) dan intensitas penggunaan (use behavior), yaitu: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value dan habit. Data dikumpulkan melalui kuesioner yang disebarkan secarq acak kepada 300 responden. Hasil analisis regresi menunjukkan bahtua hanya konstruk hedonic motivation, price value dan habit yang menjadi prediktor behayioral intention. Sedangkan use behavior dipengaruhi oleh behavioral intention, facilitating condition, dan habit

Preservice teachers’ acceptance of learning management software: An application of the UTAUT2 model

Moodle also known as Learning Management System is freely available to educators. Universiti Utara Malaysia (UUM) encourages students and instructors to utilize the teaching and learning process. Moodle enables lecturer to create sequences and facilitate activities for their students, auto-marked online quizzes and exams, navigation tools, files download, grading, student progress tracking, online calendar, etc.This paper investigated the relationships between the constructs that may influence preservice teachers’ acceptance of Learning Zone (Moodle) in their learning process and assessing the influence of variation on performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and the habit to the behavioral intention or intention of usage. The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) is verified and found that the regression model revealed 29.5% of the variance in student’s intentions with facilitating conditions and hedonic expectancy are considerable predictors of the behavioral intention. Based on this, recommendations for prospect research in the application of UTAUT2 are discussed

Consumers' intentions to subscribe to music streaming services

Digitalization has had a tremendous effect on the music industry and consequently the size of the industry has more than halved during the new millennium. The reason for the falling revenues of the industry lies in growing competition with other entertainment industries, digital music piracy, and poor service models that provide much less revenue for the industry as the previously dominant CD format. The industry is currently in transition from physical to digital and consumers need to be directed to use digital services that provide value to the industry. The most advanced and profitable digital service model today is the paid MaaS (Music as a Service) model, also known as subscription-based music streaming. Paid MaaS services are the fastest growing consumption model of music and their growth underpinned the first positive year for the recording industry in nearly two decades. So that the music industry could continue and accelerate its new-found growth, this thesis intends to find out the factors that affect consumers' behavioral intentions to adopt paid MaaS services. The research framework of this thesis is built from previous information services (IS) adoption literature, using effort expectancy (EE), facilitating conditions (FC), habit (HT), hedonic motivation (HM), perceived usefulness (PU), price value (PV), and social influence (SI) as hypothesized factors affecting consumers' behavioral intentions to use paid MaaS, as well as tangibility preference (TP), which is an extension to previous theories. The results of a survey with 136 participants indicate that HT, HM, and PV act as direct determinants of consumers' behavioral intention to use paid MaaS, explaining 53% of the variance in behavioral intention. The study has both, managerial and theoretical implications. It suggests that paid MaaS services should focus on providing their users a good price value and hedonic pleasure, while exploiting consumers' tendency for habitual system usage. On a theoretical side, this study sheds light on factors that determine the behavioral intention to use hedonic information systems. It suggests that in a highly hedonic IS system the determinant of PU loses its predictive power over behavioral intention and the importance of HM increases

Analisis Faktor yang Memengaruhi Pembentukan Minat Berlangganan di Industri Video-on-demand di Indonesia

Penelitian ini mengukur minat pengguna video-on-demand di Indonesia dengan menggunakan model penelitian UTAUT2 yang telah dimodifikasi, dimana peneliti menganalisis variabel Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Condition, Hedonic Motivation, Price Value, Habit, dan Content terhadap Behavioral Intention. Data didapat menggunakan survei online dan berhasil mengumpulkan 403 responden yang valid, dengan usia 15-60 tahun, dan telah menggunakan layanan video-on-demand, serta telah melewati masa percobaan (free trial). Seluruh data yang dikumpulkan telah memenuhi kriteria validitas dan realibilitas. Untuk menguji validitas dan realibilitas, peneliti menggunakan software SPSS versi 21. Selain itu, untuk menguji hipotesis, peneliti menggunakan Structural Equation Modeling (SEM) dengan menggunakan software SmartPLS versi 3.0. Hasil pengujian membuktikan bahwa terdapat 4 faktor yang memengaruhi Behavioral Intention, yaitu Habit, Content, Performance Expectancy. Dan Effort Expectancy. Dalam variabel moderator, maka variabel Age (Usia) memengaruhi Habit terhadap Behavioral Intention, sedangkan variabel moderator Gender (Jenis Kelamin) dan Income (Pendapatan) tidak berpengaruh. Penelitian ini juga mendapatkan hasil R^2 sebesar 0,655 dan masuk pada kategori moderat

The use of modified theory of acceptance and use of technology 2 to predict prospective users' intention in adopting TV Streaming

The number of TV Streaming users in Indonesia, especially TV Streaming based on Over the Top Technology (OTT) is considered small compared to 120 million cellular internet data users and 50 million smart phone users.In order to increase the adoption of TV Streaming, it is important to identify the key factors influenced behavior intention of internet users to start using TV Streaming.This study identified and predicted the key factors influenced the behavior intention of prospective users of TV Streaming by using a Modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model.There were 467 valid data out of 1183 data from respondents in 9 cities which have the 9th biggest number of internet users in Indonesia.The collected data were analyzed by using Smart PLS 3.0 and the result shows that there were five factors in Modified UTAUT2 which significantly influence the behavior intention of prospective user of TV streaming in Indonesia.The factors were Content (0.325), Hedonic Motivation (0.292), Social Influence (0.179), Performance Expectancy (0.64) and Price Value (0.063).Meanwhile, two other factors, Effort Expectancy and Facilitating Condition, have no significant effect to the behavior intention to adopt TV streaming

Hubungan Usia, Tingkat Pendidikan, Dan Gender Pemilik UMKM Terhadap Program UMKM Go Digital Di Kabupaten Gresik

The government of Indonesia supports the development of small and medium-sized enterprises (SMes) by providing many programs to accelerate their business. UMKM Go Digital is one of the program provides easier access for SMEs into digital market. However, the participation rate was relatively low as less than 5%. This research aims to investigate the problem by integrating two theories in technology adoption, which are the Task Technology Fit (TTF) and the Unified Theory of Acceptance and Use of Technology (UTAUT)-then developed as UTAUT2. The research model explains 84,5% and 88,7% variation in TTF and use behaviour of UMKM Go Digital, respectively. The result also confirms that age, gender and education level have not affected the adoption. Future research should consider to extend the originated-location of the SMEs and the number of the participants as well to gain more comprehensive result

Acceptance and Use of E-Learning Based on Cloud Computing: The Role of Consumer Innovativeness

Cloud computing and E-learning are the inevitable trend of computational science in general, and information systems and technologies in specific.However, there are not many studies on the adoption of cloud-based E-learning systems. Moreover, while there are many papers on information system adoption as well as customer innovativeness, the innovativeness and adoption in the same model seems to be rare in the literature. The study combines the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and consumer innovativeness on the adoption of E-learning systems based on cloud computing. A survey was conducted among 282 cloud-based E-learning participants and analyzed by structural equation modeling (SEM). The findings indicate that the adoption of cloud-based E-learning is influenced by performance expectancy, social influence, hedonic motivation, and habit. Interestingly, although innovativeness is not significant to use intention, it has a positive effect on E-learning usage which is relatively new in Vietnam

Wirtschaftsinformatik als akademisches Fach: Fokus Anwender-Unternehmen oder doch mehr?

Es handelt sich um modifizierte Version des Arbeitsberichts 4/2012. Modifiziert wurde insbesondere Kapitel 4. Inhaltsverzeichnis: 1) Zwei Trends und ihre Bedeutung S.1 ; 2) IT-Anbieter als Objekte der Forschung S.2 ; 3) Neue Anwendungskontexte als Objekte der Forschung S.5 ; 4) Strukturelle Implikationen für das Fach Wirtschaftsinformatik S.