IMC customer-based perception: strategic antecedents and consequences on post-purchase customer behaviour

Last decades Integrated Marketing Communications (IMC) have been mainly analysed from a managerial perspective, overlooking the customer opinion. Thus, this research studies IMC customer-based perception, its strategic antecedents and consequences on post-purchase customer behaviour (satisfaction, word-of-mouth recommendations, and repurchase intention), from a multi-country perspective. The structural equation modelling and multi-group analysis are based on the customers´ survey data in Belarus and Spain. The results suggest that technology orientation positively affects IMC, and, customer orientation does not. IMC positively affects customer satisfaction, which in turn positively impacts on WOM and repurchase intention. WOM does not influence on repurchase intention. IMC directly affects WOM and repurchase intention in Spain and does not in Belarus, which is the significant country difference

PENGARUH CITRA MEREK TERHADAP NIAT BELI ULANG KONSUMEN DENGAN ELECTRONIC WORD OF MOUTH SEBAGAI PEMODERASI (Survey Pada Konsumen Restoran Jepang Sushisamp di Kota Sampit)

This research was conducted to examine the influence of brand image on consumer repurchase intentions with electronic word of mouth as a moderator. The population in this research consisted of Sushisamp consumers in the city of Sampit, where the population was considered infinite. The sample included 100 respondents, used a purposive sampling technique. Data analysis in this research used Moderated Regression Analysis. The research results showed that brand image had a positive and significant effect on repurchase intention. Electronic word of mouth also had a positive and significant effect on repurchase intentions. However, the research showed that electronic word of mouth, as a moderating variable, could not moderate the influence of brand image on repurchase intention

The influence of cognitive satisfaction on the relationship between salesperson presentation skills and customer's intention to repurchase

The application of sales presentation skills by the sales force during their interaction with customers in the sales situation can have a significant effect on customer intention to repurchase in the Malaysian Computer retail business. The purpose of this paper is to examine the relations between important sales presentation skills and the relative roles played by cognition in the development of customer satisfaction which will lead to customer’s intention to repurchase in a computer retail setting in Malaysia. This will then lead to increased benefits for the organization in the form of customer loyalty. The cognitive evaluation of customer satisfaction was found to explain customer’s intention to repurchase in a retail setting in the Malaysian market. This finding holds importance to those retailers who have been able to generate high expectations in the eyes of their customers

Pengaruh After Sales Service Terhadap Repurchase Intention Melalui Customer Satisfaction Sebagai Variabel Intervening Di PT Damai Sejahtera Abadi(ufo Elektronika) Surabaya

Penelitian menelaah tentang pengaruh after sales service terhadap customer satisfaction, after sales service terhadap repurchase intention, customer satisfac­tionterhadap repurchase intention, dan after sales service terhadap repurchase intention melalui customer satisfaction. Menggunakan metode penelitian kuantitatif. Responden adalah 145 konsumen PT Damai Sejahtera Surabaya.Teknik sampling yaitu accidental sampling. Teknik analisa data menggunakan SEM PLS. Hasil penelitian menunjukkan bahwa: 1) After sales service berpengaruh signifikan terhadap customer satisfaction, 2) After sales service berpengaruh tidak signifikan terhadap repurchase intention, 3) Customer satisfaction berpengaruh signifikan terhadap repurchase intention, dan 4) After sales service berpengaruh signifikan terhadap repurchase intention melalui customer satisfaction di PT Damai Sejahtera Surabaya

PENGARUH KEPUASAN KONSUMEN DAN KEAMANAN TERHADAP KEPERCAYAAN SERTA DAMPAKNYA PADA MINAT MEMBELI KEMBALI (SURVEI PADA PELANGGAN TOKO ONLINE ELEVENIA)

ABSTRACT Kemal Abu Bakar, 2016; The Influence of Customer Satisfaction and Security Toward Trust and Its Impact on Repurchase Intention of Online Website Elevenia. Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Dr. Mohamad Rizan SE, MM. & Dra. Basrah Saidani, M.Si. The purpose of this research are to: examine empirically the effect of customer satisfaction to trust on customer, the impact of security to trust on customer, the impact of the customer satisfaction to repurchase intention on customer, the effect of security to repurchase intention on customer, the effect of trust to repurchase intention on customer, the effect of customer satisfaction to repurchase intention through trust as intervening variable on customer, the effect of security to repurchase intention through trust as intervening variable on customer of Elevenia website online. This research used survey methods for collecting data. The object of this research is 200 respondents who had purchased in Elevenia website online for a period of one year backward. This research used SPSS software version 22 and SEM (Structural Equation Modeling) LISREL version 8.7 for data analysis. Hypothesis testing showed that: the customer satisfaction has a positive effect and significance on trust, the security has a positive effect and significance on trust, the customer satisfaction has a positive effect and significance on repurchase intention, the security has a positive effect and significance on repurchase intention, the customer satisfaction has a positive effect and significance on repurchase intention through trust as intervening variable and the security has a positive effect and significance on repurchase intention through trust as intervening variable. Keywords: Customer Satisfaction, Security, Trust, Repurchase Intentio

PENGARUH CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION : Survei Pada Konsumen Lisung The Dago Boutique Resto Bandung

Berkembangnya sektor pariwisata di kota Bandung saat ini diikuti dengan semakin tumbuhnya bisnis kuliner khususnya restoran dan kafe. Hal ini mengakibatkan tingginya persaingan yang mengharuskan setiap restoran dan kafe untuk dapat mempertahankan konsumen dengan cara meningkatkan minat pembelian ulang. Hal itu dapat diwujudkan dengan memberikan nilai lebih dan pengalaman yang unik kepada konsumennya. Permasalahan pada penelitian ini adalah terjadinya penurunan jumlah konsumen yang dialami Lisung The Dago Boutique Resto setiap tahunnya. Tujuan dari penelitian ini adalah untuk mengetahui gambaran customer experience serta repurchase intention dan seberapa besar pengaruh customer experience terhadap repurchase intention konsumen Lisung The Dago Boutique Resto Bandung. Variabel yang diteliti terdiri dari dua variabel yaitu customer experience dan repurchase intention. Penelitian ini menggunakan metode deskriptif dan verifikatif dengan sampel berjumlah 100 responden. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Teknik analisis yang digunakan adalah koefisien korelasi pearson dan analisis regresi sederhana. Hasil dari penelitian ini menunjukkan bahwa gambaran customer experience dan repurchase intention di Lisung The Dago Boutique Resto berada pada kategori tinggi. Hasil perhitungan korelasi kedua variabel adalah 0,635 artinya terdapat hubungan yang kuat antara customer experience dengan repurchase intention. Nilai koefisien determinasi sebesar 40,4% artinya repurchase intention dipengaruhi customer experience sebesar 40,4% sedangkan sisanya 59,6% dipengaruhi oleh faktor-faktor lain yang tidak diteliti. Karena customer experience berpengaruh terhadap repurchase intention, maka saran untuk Lisung The Dago Boutique Resto adalah sebaiknya lebih mengoptimalkan customer experience untuk dapat meningkatkan repurchase intention. Kata kunci: customer experience, repurchase intention The development of tourism sector in Bandung today followed by the growth of the culinary business, especially restaurants and cafes. This causes the high competition requires restaurants and cafes to retain consumers by increasing repeat purchase intention. It can be realized by providing more value and a unique experience to the consumers. The problems in this study is the decline in the number of consumers that experienced by Lisung The Dago Boutique Resto each year. The purpose of this study is to describe the customer experience and repurchase intention and how much influence the customer experience on repurchase intention in Lisung The Dago Boutique Resto Bandung. The variables studied are based on two variables: the customer experience and repurchase intention. This study uses descriptive and verification method with a sample of 100 respondents. The sampling technique in this study is purposive sampling. The analysis technique used is the Pearson correlation coefficient and simple linear regression analysis. The result of this study indicate that the description of customer experience and repurchase intention in Lisung The Dago Boutique Resto at the high category. The result of the calculation of the correlation between the two variables is 0,635, means that there is a strong relationship between customer experience and repurchase intention. The coefficient of determination of 40,4% means that customer experience can influence repurchase intention by 40,4 % while the remaining 59.6% is influenced by factors not examined. Because the customer experience has an influence on repurchase intention, the suggestions for Lisung The Dago Boutique Resto is preferably further optimize the customer experience to increase repurchase intention. Keywords: customer experience, repurchase intentio

ANALISIS PENGARUH PROMOSI PENJUALAN DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG PRODUK PADA SMARTPHONE SAMSUNG DAN BLACKBERRY (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta)

ABSTRACT Gita Setiawati, 2015; The Analysis of Influence of Sales Promotion and Product Quality toward Repurchase Intention Samsung and Blackberry Smartphone. Mini-thesis, Jakarta: Marketing Management, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Dr. Mohammad Rizan, SE,MM. &Dra. BasrahSaidani, MSi. The purpose of this study was to to find out how the effect of sales promotions and product quality toward repurchase intention on Samsung and Blackberry. This study uses quantitative methods with descriptive and causal research design using a survey method. The population in this study is student Faculty of Economics, State University of Jakarta in particular force in 2014. The total sample in this study were 152 people and analysis tool used was SPSS 21. The results of t test for Samsung smartphone shows sales promotions and repurchase intention significantly influence the significance value X to Y (0,000) and product quality and repurchase intention are also significantly influence the significance value X2 to Y (0.000) both are not greater than 0,05.The results of t test for Blackberry smartphone shows sales promotions and repurchase intention significantly influence the significance value X1 1 to Y (0,000) and product quality and repurchase intention are also significantly influence the significance value X2 to Y (0.000). The results of F test showed a significant effect of sales promotions and product quality toward repurchase intention (0,000).Then result of determination coefficient for Samsung smartphones in this study shows the variation of the sales promotion variables may explain the repurchase intention for 38.1 %; then product quality variable can explain repurchase intention for 40%. Then the result of determination coefficient for Blackberry smartphones in this study showsthe variation of the sales promotion variables may explain the repurchase intention for16.5%; then large product quality variable can explain repurchase intention for 18.6%; overall sales promotions and product quality may explain the repurcashe intention for 50.5%. While, 49.5% were influenced or explained by other variables that are not included in this study. Keywords: Sales Promotion, Quality Products, Repurchase Intention

Green Promotion Memedasi Green Packaging terhadap Repurchase Intention (Studi pada Amdk Ades di Kota Denpasar)

Penelitian ini menjelaskan pengaruh green promotion dan green packaging terhadap repurchase intention, serta peran green promotion memediasi green packaging terhadap repurchase intention. Penelitian dilakukan di Kota Denpasar secara langsung menggunakan kuesioner. Ukuran sampel sebanyak 130 orang dengan purposive sampling method, dan dianalisis menggunakan analisis path dan uji sobel. Hasil penelitian menunjukkan green packaging dan green promotion berpengaruh positif dan signifikan terhadap repurchase intention, selain itu green promotion secara signifikan memediasi hubungan green packaging terhadap repurchase intention. Implikasi teoritis dari penelitian ini bahwa green packaging dan green promotion merupakan faktor-faktor yang mempengaruhi repurchase intention produk AMDK ADES. Implikasi praktis dari hasil penelitian ini bahwa green packaging dapat meningkatkan green promotion sehingga mampu meningkatkan repurchase intention konsumen. Para pemasar AMDK ADES juga sebaiknya tetap menonjolkan komitmennya dalam menjaga lingkungan dengan mengedepankan unsur pengemasan serta promosi yang ramah lingkungan, sehingga berimplikasi terhadap Kenyamanan konsumen dalam hal niat membeli ulang produk AMDK ADES

Relationship Commitment Dan Customer Engagement: Stimulus Serta Konsekwensi Padakonsumen Pengguna Transportasi Darat

.The purpose of carrying out this research is to analyze the stimulus andconsequence of Relationship commitment and Customer engagement. Moreover, integratedlybe able to analyze the effect of Trust, Relationship commitment, Customer engagementtowards Repurchase intention on 200 respondents of AKAP Bus user who uses the interprovincebus services minimum 2 in the past 6 months using Purposive Sampling technique,and analyzing method using Structural Equation Model technique. The result of the researchfinds:(1) Positive effect of Cognitive trust, Affective trust towards Relationship commitment,Customer engagement, Repurchase intention; (2) Positive effect of Relationshipcommitment, Customer engagement towards Repurchase intention; (3) Relationshipcommitment, Customer engagement is seen as the mediator in relationship among Cognitivetrust, Affective trust and Repurchase intention; (4) Affective trust is the biggest stimuluseffecting Relationship commitment, Customer engagement; and(5) Repurchase intention isthe consequence of Relationship commitment and Customer engagement, however, Customerengagement has bigger effect on Repurchase intention. On future research, it is advisable toadd Service quality and Customer satisfaction variables as stimulus of Relationshipcommitment and Customer engagement

Peran Brand Equity Dalam Memediasi Pengaruh Country of Origin Image Terhadap Repurchase Intention

The purpose of this study was to describe the influence of country of origin image to repurchase intention, the effect of country of origin image of the brand equity, brand equity influence on repurchase intention, and brand equity role in mediating the effects of country of origin image to repurchase intention. The object of this study is that gadgets products Lenovo brand in Denpasar. The number of samples taken as many as 160 people Lenovo brand of gadget users, with non-probability sampling methods, particularly purposive sampling. Data collected through questionnaires. The analysis technique used is the analysis of the path (Path Analysis). Based on the analysis found that the Country of Origin image significantly positive effect on Repurchase Intention, Country of Origin Image significantly positive effect on Brand Equity, Brand Equity significantly positive effect on Repurchase Intention and Brand Equity is able to mediate the effect of Country of Origin Image of the Repurchase intention