Prediktor Intensi Penggunaan Internet dalam Melakukan Pembelian Online

: Predictors of The Intention to Use The Internet for Purchasing. The purpose of this study was to examine and analyze the influence of intention to use the internet for purchasing. A survey methodology used to data from 160 Internet users students at the Sebelas Maret University which ever purchase online. SEM analysis show that the determinants of intention form: attitude, subjective norms, perceived behavioral control and trust have a significant effects on the intention to use the internet for purchasing unless the internet purchase experience have no significant effect on the intention to use the internet for purchasing and the determinants of intention form of: attitude, subjective norm, perceived behavioral control, internet purchase experience, and trust have a significant effects on the intention to use the internet for purchasing when moderated by the intention to use the Internet for information search

Analisis Pengaruh Kepercayaan Dan Pengalaman Pembelian Online Terhadap Niat Pembelian Ulang Konsumen Pada Toko Online

The purpose of this study to examine the effect of online trust and puchase experience on customer purchasing intention. The data were obtained by distributing online questionnaire for 100 respondents that make online purchase in october-november 2015 at @bagsolution, @beautysolution, @koreanbeauty33, @stylish23, @planetjeanz, or @gadget45. The data was analyzed with the Statistic For Social Source (SPSS) bersi 17.00 for windows 7. The finding revealed that online trust (H1) were positively related to the customer purchasing intention. Purchasing experience (H2) were positively related to the customer purchasing intention

The effect of web advertising visual design on online purchase intention: An examination across gender

With web advertising growing to be a huge industry, it is important to understand the effectiveness of web advertisement. In this study we investigate the effects of web advertising visual design (WAVD) purchasing intention within the framework of an integrated model. Nine hypotheses were developed and tested on a dataset of 316 observations collected via a questionnaire survey. The results of structural equation modeling (SEM) indicate that while web advertising visual cues influence consumers' purchasing intention through advertising attitudes and brand attitudes, they do not have direct effects on purchasing intention. Further results on the moderating role of gender suggest that web advertising visual cues have direct effect on consumers' purchasing intention for male groups but not for female groups. This study contributes to the understanding the role of visual dimensions in forming online purchase intentions

PENGARUH KESADARAN MEREK, PERBANDINGAN SOSIAL DAN INOVASI FASHION TERHADAP NIAT PEMBELIAN PRODUK FASHION MEWAH DENGAN SIKAP TERHADAP PEMBELIAN PRODUK FASHION MEWAH SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA KONSUMEN DI WILAYAH BANDA ACEH)

ABSTRAKPenelitian ini menguji faktor-faktor yang mempengaruhi sikap konsumen Banda Aceh terhadap pembelian produk fashion mewah dan dampaknya terhadap niat pembelian. Data yang dikumpulkan terpusat di satu wilayah yaitu Banda Aceh. Sebanyak 100 responden dimasukkan. Menggunakan Hierarchical Linear Modelling (HLM), hasil penelitian menunjukkan bahwa : 1) Kesadaran merek berpengaruh signifikan terhadap niat pembelian konsumen pengguna produk fashion mewah di Banda Aceh. 2) Perbandingan sosial berpengaruh signifikan terhadap niat pembelian konsumen pengguna produk fashion mewah di Banda Aceh. 3) Inovas fashion berpengaruh signifikan terhadap niat pembelian konsumen pengguna produk fashion mewah di Banda Aceh. 4) Kesadaran merek berpengaruh signifikan terhadap sikap konsumen Banda Aceh terhadap pembelian produk fashion mewah. 5) Perbandingan sosial berpengaruh signifikan terhadap sikap konsumen Banda Aceh terhadap pembelian produk fashion mewah. 6) Inovasi fashion berpengaruh signifikan terhadap sikap konsumen Banda Aceh terhadap pembelian produk fashion mewah. 7) Sikap berpengaruh signifikan terhadap niat pembelian konsumen pengguna produk fashion mewah di Banda Aceh. 8) Sikap memediasi secara parsial pengaruh kesadaran merek terhadap niat pembelian konsumen pengguna produk fashion mewah di Banda Aceh. 9) Sikap memediasi secara parsial pengaruh perbandingan sosial terhadap niat pembelian konsumen pengguna produk fashion mewah di Banda Aceh. 10) Sikap memediasi secara parsial pengaruh inovasi fashion terhadap niat pembelian konsumen pengguna produk fashion mewah di Banda Aceh.Kata Kunci : Faktor-faktor yang mempengaruhi sikap konsumen terhadap pembelian produk fashion mewah, Niat Pembelian, Hierarchical Linear Modelling (HLM).ABSTRACTThis study examined in?uencing factors that affect Banda Aceh consumers attitude towards purchasing luxury fashion goods and purchase intent. The data collected is concentrated in one region of Banda Aceh. A total of 100 respondents were included. Using Hierarchical Linear Modelling (HLM), the results indicated that : 1) Brand Awareness significant effect on Banda Aceh consumers purchasing intention for luxury fashion goods. 2) Social comparison significant effect on Banda Aceh consumers purchasing intention for luxury fashion goods. 3) Fashion innovativeness significant effect on Banda Aceh consumers purchasing intention for luxury fashion goods 4) Brand awareness significant effect on attitude towards purchasing luxury fashion goods among Banda Aceh consumers 5) Social comparison significant effect on attitude towards purchasing luxury fashion goods among Banda Aceh consumers. 6) Fashion innovativeness significant effect on attitude towards purchasing luxury fashion goods among Banda Aceh consumers 7) Attitude towards purchasing luxury fashion goods among Banda Aceh consumers significant effect on Banda Aceh consumers purchasing intention for luxury fashion goods. 8) Attitude partially mediates the effect of brand awareness on Banda Aceh consumers purchasing intention for luxury fashion goods. 9) Attitude partially mediates social comparison influence on Banda Aceh consumers purchasing intention for luxury fashion goods. 10) Attitude partially mediates fashion innovativeness influence on Banda Aceh consumers purchasing intention for luxury fashion goods.Keyword : factors that affect consumers attitude towards purchasing luxury fashion goods, purchase intent, Hierarchical Linear Modelling (HLM)

Halal Purchase Intention on Processed Food

The objective of this study is to investigate the factors affecting customers on purchasing halal purchase intention on processed food. A purposive sampling method with 193 respondents and the data analysis is done by SEM-PLS method. The results show that halal awareness, health reason, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, Food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on purchase intention through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention

PENGARUH SOCIAL MEDIA MARKETING DAN SOCIAL MEDIA INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Produk Fashion Deliwafastore di Tiktok)

This study aims to determine the effect of social media marketing and social media influencers on purchasing decisions through buying interest in Deliwafastore. The analysis method in this study uses path analysis using SPSS 25.0 software. The method used was purposive sampling with a sample size of 150 respondents. The results showed that for direct influence there is a significant positive effect of social media marketing on purchasing decisions, social media influencers affect purchasing decisions, social media marketing affects buying interest, social media influencers affect buying interest, buying interest affects purchasing decisions. For the indirect effect of social media marketing on purchasing decisions through purchase intention, and social media influencers affect purchasing decisions through purchase intention

Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products

This study addresses co-branding between firms belonging to unrelated value chains –high-tech products and luxury brands (HLCPs) – to explore how consumers? attitude drive the success of HLCPs. The study applies the tri-component attitude model (as opposed to attitude as a whole) that uses affect and cognition to predict purchase intention of co-branded products. Cultural differences (Spanish and Taiwanese) in consumers? behavior are also assessed. Data collected in a survey show that Spanish and Taiwanese consumers adopt different purchasing processes: while Spanish consumers place more importance on product-related thoughts and follow a Feel-Learn-Do sequence in purchasing HLCPs, Taiwanese consumers follow a Learn-Feel-Do purchasing process.Co-branding, Attitude, Affect/cognition, High-tech, Luxury, Cross-cultural

Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers

Malaysia is the second largest producer of edible bird’s nest (EBN) in the world, but it has encountered problems when its main export market, China, imposed a ban on EBN products originating from the country. Edible bird’s nest products are products made of the hardened saliva secretions of swiftlet birds. Purchasing intention of edible bird’s nest products is a vital variable in determining customers’ purchasing behavior for these products. This research explores how attitude, subjective norms, and perceived behavioral control can influence the buyer’s intention toward purchasing edible bird’s nest products. A total of 1,361 respondents were interviewed using a structured questionnaire from July to November 2012. Descriptive analysis, factor analysis, and multiple regression were used to analyze the data. Multiple regression analysis shows that attitude, subjective norms, and perceived behavioral control are statistically significant predictors of consumer intention toward purchasing edible bird’s nest products