50,864 research outputs found

    Sponsorship image and value creation in E-sports

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    .E-sports games can drive the sports industry forward and sponsorship is the best way to engage consumers of this new sport. The purpose of this study is to examine the effect of sponsorship image and consumer participation in co-creation consumption activities on fans’ sponsorship response (represented by the variables interest, purchase intention and word of mouth) in e-sports. Four antecedent variables build sponsorship image (i.e., ubiquity of sport, sincerity of sponsor, attitude to sponsor and team identification). A quantitative approach is used for the purposes of this study. Some 445 questionnaires were filled in by fans who watch e-sports in Spain; these are analyzed using partial least squares structural equation modeling (PLS-SEM). The outcomes show that sponsor antecedents are crucial factors if a sponsor wants to change their sponsorship image and influence sponsorship response, and that it is also possible to use participation to improve responsesS

    Experiencia profesional en el diseño de mobiliario comercial para Cineplanet, LAN Perú y una guía metodológica para la enseñanza de percentiles antropométricos

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    El presente trabajo de suficiencia profesional tiene la finalidad de mostrar la versatilidad y aplicación del Diseño Industrial en el rubro de mobiliario comercial y en la docencia. El primer proyecto está enfocado en el diseño de un módulo tipo isla para la atención exclusiva del cliente frecuente de la cadena de cines “Cineplanet”, el cual tiene como estrategia la fidelización del cliente a partir del uso de las tarjetas del “Programa Planet Premium”. En ese sentido se trata de un módulo de atención diferenciado, denominado “Centro de Atención al Invitado”. El diseño del módulo logra la interacción efectiva con el cliente, quien compra sus tickets mediante la tarjeta “Premium” y, a la vez, tiene la opción de adquirir productos de merchandising. El segundo Proyecto está enfocado en el planteamiento del diseño de un módulo itinerante de venta de tickets aéreos para la marca LAN Perú, el mismo que tiene como objetivo facilitarle al cliente la cercanía a un elemento móvil para la adquisición de sus tickets aéreos vía internet. El diseño del módulo logra la interacción efectiva con el cliente, quien compra sus tickets aéreos por internet, en el punto de venta, el mismo que fue diseñado para colocarlo en las oficinas de la compañía y en el boulevard del distrito de Asia. En estos proyectos se evidencia la relevancia del diseño industrial, disciplina enfocada en la creación y desarrollo de soluciones innovadoras en diversos rubros, tales como el sector de mobiliario comercial. En ese sentido, el módulo “Centro de atención al invitado” diseñado para Cineplanet y el módulo itinerante de venta de tickets aéreos diseñado para LAN Perú aportan ventajas diferenciales en: conceptualización, estética, funcionalidad y materialidad. El tercer proyecto está enfocado en la experiencia académica relacionada con la enseñanza de los “Percentiles antropométricos” a los estudiantes de Diseño de Producto y Arquitectura de Interiores, del curso Antropometría de la Escuela de Educación Superior Toulouse Lautrec, a través de actividades académicas con la guía del Docente. La concreción del aprendizaje del tema “percentiles antropométricos”, por parte de los estudiantes, se da a través de la elaboración de una tabla antropométrica de la postura sedente obtenida según las medidas propias tomadas por ellos mismos y la adaptación de las medidas de una silla para el usuario final. En tal sentido, esta actividad práctica sirve a los estudiantes para el logro del aprendizaje en el tema de los percentiles antropométricos en postura sedente empleando el criterio y contrastando lo impartido con las referencias del libro “Las dimensiones humanas en espacios interiores de Julius Panero y Víctor Zelnik”.The present work of professional sufficiency has the purpose of showing the versatility and application of Industrial Design in the field of commercial furniture and in teaching. The first project is focused on the design of an island-type module for the exclusive attention of frequent customers of the cinema chain "Cineplanet", which has as a strategy customer loyalty based on the use of the "Planet Premium Program cards”. In this sense, it is a differentiated service module, called "Guest Service Center". The design of the module achieves effective interaction with the customer, who buys their tickets using the "Premium" card and, at the same time, has the option of purchasing merchandising products. The second Project is focused on the approach to the design of an itinerant air ticket sales module for the LAN Peru brand, which aims to facilitate the client's proximity to a mobile element for the acquisition of their air tickets via the internet. The design of the module achieves effective interaction with the customer, who buys their air tickets online, at the point of sale, the same that was designed to be placed in the company's offices and on the boulevard of the Asia district. These projects show the relevance of industrial design, a discipline focused on the creation and development of innovative solutions in various areas, such as the commercial furniture sector. In this sense, the "Guest Service Center" module designed for Cineplanet and the itinerant air ticket sales module designed for LAN Peru provide differential advantages in: conceptualization, aesthetics, functionality and materiality. The third project is focused on the academic experience related to the teaching of the "Anthropometric Percentiles" to the students of Product Design and Interior Architecture, of the Anthropometry course of the Toulouse Lautrec School of Higher Education, through academic activities with the teacher's guidance. The concretion of the learning of the subject "anthropometric percentiles", by the students is given through the elaboration of an anthropometric table of the sitting posture obtained according to the own measurements taken by themselves and the adaptation of the measurements of a chair to the end user. In this sense, this practical activity helps students to achieve learning on the subject of anthropometric percentiles in a sitting posture using the criteria and contrasting what was taught with the references in the book "Human dimensions in interior spaces by Julius Panero and Víctor Zelnik”

    Investigating the Drivers & Challenges of Implementing Immersive Sensory Technology within Construction Site Safety

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    The use of immersive sensory technology for safety management is generally shown positively in academic literature. Many researchers have demonstrated applications of this technology for improving safety training in a risk-free environment. Despite the reported benefits and a global pandemic forcing the digital agenda, the uptake of this technology for this purpose remains slow. This study aims to investigate current drivers and challenges of implementing this technology for safety from an industry-based perspective. To achieve this, qualitative data was collected through 4 online focus groups involving 21 industry professionals working within the field. The findings identified that even amongst these experts, the technology was rarely implemented on projects specifically for safety. Despite this lack of adoption, participants agreed that if implemented correctly this technology has the potential to enhance site safety processes such as inductions, toolbox talks and general safety training. The commitment to safety and legislative requirements were identified as key drivers, whilst deep rooted challenges surrounding client demand, costs and leadership dominated the discussion. The onsite practicalities, personal comfort and lack of digital skills were also identified as concerns if this technology was to be adopted more mainstream in safety training. Further recommendations are made to develop understanding of these specific challenges, including investigating the industry need and availability of specific skills in immersive safety applications. In addition, it is recommended that further empirical evidence including the impact of this technology when implemented for safety on projects is provided in literature

    Exploring environmental concerns on digital platforms through big data: the effect of online consumers’ environmental discourse on online review ratings

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    By deploying big data analytical techniques to retrieve and analyze a large volume of more than 2.7 million reviews, this work sheds light on how environmental concerns expressed by tourists on digital platforms, in the guise of online reviews, influence their satisfaction with tourism and hospitality services. More specifically, we conduct a multi-platform study of Tripadvisor.com and Booking.com online reviews (ORs) pertaining to hotel services across eight leading tourism destination cities in America and Europe over the period 2017–2018. By adopting multivariate regression analyses, we show that OR ratings are positively influenced by both the presence and depth of environmental discourse on these platforms. Theoretical and managerial contributions, and implications for digital platforms, big data analytics (BDA), electronic word-of-mouth (eWOM) and environmental research within the tourism and hospitality domain are examined, with a view to capturing, empirically, the effect of environmental discourse presence and depth on customer satisfaction proxied through online ratings

    Creativity and security as a cultural recipe for entrepreneurship

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    We posit that societal cultural values of creativity and security are associated with the likelihood that a person will engage in a business start-up. Creativity supports the opportunity identification and security the opportunity exploitation aspects of entrepreneurship. In contrast, both emphasis on performance and acceptance of risk-taking may not play the role that is typically assumed. To verify our hypotheses we construct a multilevel dataset, combining Global Entrepreneurship Monitor individual-level data with country-level data from the World Values Survey. We use a multilevel logit model to address the hierarchical structure of our data. We found that odds of start-up engagement are higher if people in a society value security, yet also appreciate thinking up new ideas and being creative. Our results support McCloskey’s distinction between aristocratic and bourgeois values, and John and Storr’s proposition that different cultural traits support different aspects of entrepreneurship

    Calidad percibida del servicio en la cadena de aprovisionamiento en la industria turística

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    Este trabajo contribuye a relacionar las áreas de la gestión de la calidad del servicio y la gestión de la cadena de aprovisionamiento. Más concretamente, permite comprender mejor cómo la gestión de la calidad del servicio puede ayudar a describir, explicar y predecir los resultados en la cadena de aprovisionamiento. Se analizan qué factores son importantes considerar en la calidad percibida del servicio de la cadena de aprovisionamiento y cómo influyen éstos en la futura relación comprador-proveedor. Para ello, se desarrolla y verifica un modelo incorporando constructos tales como desempeño del servicio, calidad del servicio percibida, satisfacción y lealtad. La literatura aporta trabajos de estos constructor en la relación empresa-cliente final y comprador-vendedor en empresas manufactureras, pero existe una laguna en la relación entre miembros de de la cadena de aprovisionamiento en empresas de servicios. Por ello, el modelo fue verificado con 908 evaluaciones que realizaron los gerentes de establecimientos hoteleros sobre la calidad percibida del servicio del proveedor. El análisis de los datos soporta el modelo conceptual donde la satisfacción y la lealtad de los gerentes de los hoteles al proveedor está muy influenciada por la calidad del servicio que recibe de éste

    Balancing the urban stomach: public health, food selling and consumption in London, c. 1558-1640

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    Until recently, public health histories have been predominantly shaped by medical and scientific perspectives, to the neglect of their wider social, economic and political contexts. These medically-minded studies have tended to present broad, sweeping narratives of health policy's explicit successes or failures, often focusing on extraordinary periods of epidemic disease viewed from a national context. This approach is problematic, particularly in studies of public health practice prior to 1800. Before the rise of modern scientific medicine, public health policies were more often influenced by shared social, cultural, economic and religious values which favoured maintaining hierarchy, stability and concern for 'the common good'. These values have frequently been overlooked by modern researchers. This has yielded pessimistic assessments of contemporary sanitation, implying that local authorities did not care about or prioritise the health of populations. Overly medicalised perspectives have further restricted historians' investigation and use of source material, their interpretation of multifaceted and sometimes contested cultural practices such as fasting, and their examination of habitual - and not just extraordinary - health actions. These perspectives have encouraged a focus on reactive - rather than preventative - measures. This thesis contributes to a growing body of research that expands our restrictive understandings of pre-modern public health. It focuses on how public health practices were regulated, monitored and expanded in later Tudor and early Stuart London, with a particular focus on consumption and food-selling. Acknowledging the fundamental public health value of maintaining urban foodways, it investigates how contemporaries sought to manage consumption, food production waste, and vending practices in the early modern City's wards and parishes. It delineates the practical and political distinctions between food and medicine, broadly investigates the activities, reputations of and correlations between London's guild and itinerant food vendors and licensed and irregular medical practitioners, traces the directions in which different kinds of public health policy filtered up or down, and explores how policies were enacted at a national and local level. Finally, it compares and contrasts habitual and extraordinary public health regulations, with a particular focus on how perceptions of and actual food shortages, paired with the omnipresent threat of disease, impacted broader aspects of civic life

    Structural and Attitudinal Barriers to Bicycle Ownership and Cycle-Based Transport in Gauteng, South Africa

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    Policies that aim to facilitate and promote non-motorised transport (NMT), and in particular cycling, have been developed by many high-income countries facing increasingly congested roads and saturated public transport systems. Such policies are also emerging in many low- and middle-income settings where high rates of urbanisation have led to similar problems with motorised transport. The aim of the present study was to better understand the potential structural and attitudinal barriers to cycle-based transport in one such context: South Africa’s Gauteng Province, the industrial powerhouse of sub-Saharan Africa that has recently made a firm commitment to NMT. The study focussed on demographic and socioeconomic variation in bicycle and car ownership, and related this to: (1) the reported use of motorised and non-motorised transport (both private and public); and (2) perceived ‘problems’ with cycling. The analyses drew on interviews with key respondents from n = 27,490 households conducted in 2013 as part of the third Quality of Life survey undertaken by the Gauteng City Regional Observatory. The survey contained items on three outcomes of interest: household vehicle ownership (bicycles and cars); modes of transport used for the “trips” most often made; and respondents’ “single biggest problem with… cycling”. Respondent- and household-level demographic and socioeconomic determinants of these outcomes were examined using descriptive and multivariable statistical analyses, the latter after adjustment for measured potential confounders identified using a theoretical causal path diagram (in the form of a directed acyclic graph). Of the n = 26,469 households providing complete data on all of the variables examined in the present study, only n = 8722 (32.9%) owned a car and fewer still (n = 2244; 8.4%) owned a bicycle. The ownership of these assets was commonest amongst wealthier, economically active households; and those that owned a car had over five times the odds of also owning a bicycle, even after adjustment for potential confounding (OR 5.17; 95% CI 4.58, 5.85). Moreover, of household respondents who reported making ‘trips’ during the preceding month (n = 18,209), over two-thirds of those whose households owned a car (70.1%) reported private car-based transport for such trips, while only 3.2% of those owning a bicycle reported cycling. Amongst the specific responses given to the item requesting the “single biggest problem with… cycling” by far the commonest was “Don’t know how to cycle” (32.2%), less than half as many citing “Vehicle accident risk” (15.9%), and fewer still: “Destination is too far” (13.9%); “Crime” (10.3%); “Too much effort” (9.2%); or “Lack of good paths” (4.6%). While the first of these reasons was commonest amongst poorer households, concerns about risk and effort were both most common amongst better educated, economically active and wealthier/better serviced households. In contrast, concerns over (cycle) paths were only common amongst those owning bicycles. The low prevalence of household bicycle ownership, and the disproportionate number of households owning bicycles that also owned cars, might explain the very small proportion of the ‘the trips most often made’ that involved cycle-based transport (0.3%), and the preferential use of cars amongst households owning both bicycles and cars. Low levels of bicycle ownership might also explain why so many respondents cited “Don’t know how” as the “single biggest problem with… cycling”; although risk and effort were also substantial concerns (presumably for many who did, and some who did not, know how to cycle); the lack of suitable cycle lanes being only primarily a concern for those who actually owned bicycles. Structural and attitudinal barriers to cycle-based transport limit the use of cycle-based transport in Gauteng, not only amongst the vast majority of household respondents who lack the means to cycle (and the means to learn how), but also amongst those dissuaded from learning to cycle, purchasing a bicycle and/or using a bicycle they own by: the risks and effort involved; the lack of suitable cycle paths; and/or because they also own a car and prefer to drive than cycle

    Self-help/mutual aid groups in mental health : ideology, helping mechanisms and empowerment

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    In the last quarter of the twentieth century, self-help/mutual aid groups for mental health issues started to emerge in growing numbers, mainly in Western societies, offering and/or advocating for alternative non-traditional forms of support, and attracted the attention of many researchers and clinicians for their unique characteristics. Among the subjects of interest are typologies of groups, helping mechanisms and benefits from participation. However, there is lack of systematic research in the area and existing studies have been largely confined to the therapeutic value of these groups instead of acknowledging their socio-political meaning and subsequent psychosocial benefits for their members like personal empowerment. The present study was conducted during the transitional years from a Conservative to a newly elected Labour Government (1996 -1998), with subsequent policy shifts taking place in the welfare sector. The purpose of the study was to explore the potential of self-help groups as part of a broader new social movement, the service user movement, focussing on the English scene. It addressed this issue examining the relevance of a group typology based on political ideology and focus of change. To test the validity of this classification for members, a set of individual characteristics and group mechanisms as well as their change through time were examined. The sample consisted of fourteen mental health selfhelp/mutual aid groups from London and South East England, with a variety of structural and organisational features. The methodology used was a combination of both quantitative (self-completion questionnaires) and qualitative techniques (analysis of written material, participant observation and interviews). Measurements were repeated after a one-year interval (Time 1N=67, Time 2 N=56). Findings showed that, indeed, political ideology of self-help/mutual aid groups provided the basis of a meaningful typology and constitutes a comprehensive way of categorising them. Group ideology was related to specific helping mechanisms and aspects of personal empowerment. Specifically, conservative and combined group members reported more expressive group processes like sharing of feelings and self-disclosure, while radical group members were more empowered and optimistic. Group identification was also associated with specific helping activities and aspects of empowerment in the three group categories. The psychosocial character of group types and the beneficial outcomes for members remained stable through time. In general, prolonged participation was reflected in greater member identification with the group and resulted in improved mental wellbeing, increased social support, companionship and optimism for the future
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