The carbon-saving behaviour of residential households

The housing sector in 2004 was accountable for about 30% of total UK carbon emissions. The magnitude of this figure represents a significant imperative for policymakers to act on the sector through behavioural change strategies. Energy efficiency in households might easily be considered as driven mainly by economic motives, but this would not explain why even cost-free behavioural changes, like switching the lights off more often, are not adopted more widely. Literature has mainly concentrated either on the economic motives of pro-environmental behaviours or on the relevance of attitudes to shape them. Little has been said so far on the interaction between attitudes and the so called contextual factors. Diekmann and Presindörfer (2003) outlined the “low-cost hypothesis” which argues that pro-environmental behaviours are driven by pro-environmental attitudes only in the presence of low costs. However, little is known about households’ perceptions of costs and benefits in relation to energy saving behaviour. We propose to develop the low-cost hypothesis with a theoretical approach integrating attitudinal research and rational choice literature and explaining the interaction between tangible and intangible costs and benefits.Furthermore, the importance of resources such as education, information and income is highlighted in order to explain the magnitude of the perception of the costs and benefits considered by households. Finally, the scope for policy intervention aimed at shaping perceived costs and benefits to help the drive towards pro-environmental behaviour is discussed

Environmental Mechanism Designs in a New Order of Regulatory Capitalism

Complexity of environmental programs is most apparent with information asymmetries, making the design of efficient mechanisms particularly challenging. As developed theoretically in this paper, a new regulatory capitalism paradigm mating voluntary agreements with environmental education can produce outcomes at least as efficient as voluntary agreements alone. Such a design exploits a key difference between voluntary agreements versus educational programs in terms of their impact on agents' incentive compatibilities. Specifically, in a principal-agent model, voluntary agreements are associated with an incentive-compatibility constraint, whereas educational programs are not. The efficient bundle will likely consist of a set of education programs and voluntary agreements. With the new order of regulatory capitalism, it is time to concentrate on removing barriers yielding inefficient mono-mechanism design and start constructing multidimensional incentives to efficiently allocate effort toward environmental and economic goals.Command and control, environmental education, environmental policy, voluntary agreements, Environmental Economics and Policy,

Children’s restorative experiences and self-reported environmental behaviors

Positive experiences in nature relate to children’s environmental behaviors. The reasons for this link remain unknown. One possibility is that children behave more ecologically because they obtain benefits from spending time in nature. In the present study, we looked at positive experiences in nature, specifically restoration, as a motivational factor enhancing children’s proenvironmental behavior. Children (N = 832) rated their school yards in terms of restoration and reported their frequency of proenvironmental behaviors as well as their environmental attitudes. Perceived restoration predicted 37% of the variance in reported proenvironmental behavior. Moreover, this relationship was completely mediated by environmental attitudes. In addition, fascination, a component of restoration, was the only direct predictor of proenvironmental behavior.This research has been carried out supported by the Spanish Ministry of Sciences and Innovation (PSI 2009-13422)

British surfers and their attitudes and values toward the environment

The purpose of this study was to examine the attitudes of British surfers toward their environment. Eight surfers were interviewed and their views analyzed using an inductive thematic analysis to explore their perceptions of the factors that have influenced their engagement in proenvironmental behaviors. The findings suggest that surfers (in this sample), while motivated to engage in proenvironmental behaviors, are also influenced by a range of factors and appear to be primarily motivated by their identification and a need to maintain their experience of that sport. This reveals an inherent dilemma. Through their sport surfers are able to observe the effects of environmental degradation on the environment (e.g., polluted water), the ecosystem, and on their personal health. However, they are also aware of the trade-offs required in pursuing their sport that may damage the environment (e.g., toxic material involved in sport kit manufacture). When questioned, surfers stated they would be unwilling to give up their sport even at the cost of the environment in which those activities are experienced. This highlights a possibly common problem among environmentally minded outdoor enthusiasts: when do personal benefits outweigh the responsibilities of environmental stewardship? The value of these findings is discussed in relation to the promotion of proenvironmental behaviors and engagement with proenvironmental groups

Only reasoned action? An interorganizational study of energy-saving behaviors in office buildings

Substantial energy savings can be achieved by reducing energy use in office buildings. The reported study used a Theory of Planned Behavior (TPB) model extended with perceived habit to explain office energy-saving behaviors. One aim was to examine if organizational contextual variability independently predicted office energy-saving behaviors over and above TPB variables and self-reported habit. Another aim was to examine the relative predictive value of TPB variables and habit for energy-saving behaviors between organizational contexts. Survey data on energy-saving behaviors, TPB variables, and habit and number of office mates were collected from office workers of four organizations in the Netherlands. The results indicate that intention was the strongest direct predictor of the behaviors printing smaller and not printing e-mails, whereas habit was the strongest predictor of the behaviors switching off lights and switching off monitors. Of the social-cognitive factors, attitude was the strongest predictor of intentions overall. The effect of perceived norm varied widely between behaviors and subgroups. Number of office mates had a direct, unmediated effect on the behavior switching off lights and a mediated effect via attitude and perceived control. The effect of organizational contextual variability on behavior was entirely mediated through the psychosocial factors for the two ‘printing behaviors’, but only partially for the two ‘switching behaviors’. The relative predictive value of habit and intention differed between organizations. The findings suggest that organizational contextual variability has unconscious influences on some office energy-saving behaviors. Interventions should take variation in the relative importance of cognitive factors and habit between behaviors, and to a lesser extent between organizational contexts, into account

How Environmental Attitudes interact with Cognitive Learning in a Science Lesson Module

As cognitive knowledge plays a major role in supporting proenvironmental behavior, identification of individual aspects related to knowledge acquisition is essential. Our study monitored knowledge levels before and after a science-based lesson set in relation to self-reported behavior and attitudinal preferences (attitudes towards environmental Preservation and Utilization) of 190 students (Mage  ± SD: 15.96 ± 0.55; 51.1% female). A knowledge questionnaire was completed once before and twice after participation. Additionally, (i) the 2-MEV (two Major Environmental Values) and (ii) the GEB (General Ecological Behavior) were applied. Girls showed higher Preservation but lower Utilization attitudes than boys did. Learning success was positively related to Preservation preferences (for girls) as well as to behavior-based scores (for girls and boys). For boys, high preferences in Utilization were negatively correlated with learning achievement

The endogenous nature of social preferences

This paper presents evidence which challenges the view that techniques which are designed to measure the social preferences of subjects can always be accomplished in a nonintrusive manner. We find evidence that such measurements can influence the preferences which they are designed to measure. Researchers often measure social preferences by posing a series of dictator game allocation decisions; we use a particular technique, Social Value Orientation (SVO). In our experiment we vary the order of the SVO measurement and a lager stakes dictator game. We find that subjects with prosocial preferences act even more prosocially when the SVO measurement is administered first, whereas those with selfish preferences are unaffected by the order of the measurement. Additionally, we find evidence that this difference is driven by the presence of choices involving the size of surplus.Other-Regarding Preferences; Social Value Orientation; Dictator Game

Events as proenvironmental learning spaces

Climate change is an ongoing issue for governments internationally, driving them to seek more ways in which to encourage the general public to engage with the sustainability agenda. Despite substantial research into consumer behavior, behavior change, and social marketing, there are still opportunities to find innovative messaging tools that may help to persuade people to change their habits. This article reports on initial exploratory research into the use of events as a space for proenvironmental behavior messaging, and concludes that although significant research is needed, some events have potential to become environmental learning spaces for attendees

Mean or green? Values, morality and environmental significant behavior.

In most cases, pro-environmental behavior does not maximize individual interests, but mainly benefits other people or the environment. We propose that although acting on the basis of egoistic considerations may result in pro-environmental behavior, altruistic and biospheric considerations provide the most stable basis for pro-environmental behavior. We present two strategies to promote stable pro-environmental behavior. The first way is increasing the saliency of altruistic and biospheric values in specific situations, thereby reducing the relative strength of egoistic values. The second way is making the often “anti-environmental” egoistic values compatible with “pro-environmental” altruistic and biospheric values. We explain these options and translate it to possible interventions, policy implications, and follow-up research to promote “green” behavior

The use of values to understand visitors to natural areas: a study of campers on the Murray River

In Australia, protected areas such as national parks have extensive strategies in place to ensure the natural environment is conserved, and visitors are provided with a range of opportunities for satisfying experiences. Many areas, such as those in privately owned or unprotected areas have not yet developed such measures. A growing but relatively unknown type of recreation and tourism is the vehicle-based market which includes caravanning, camping and four wheel driving. This market is attracted to these remote areas and is beginning to create a number of negative impacts. It is a significant management problem that relatively little is known about. This paper describes an exploratory study conducted at a site on the Murray River in South Australia. Campers were grouped into two clusters, Nature lovers and Recreationists, based upon their values. The clusters differed in their intrinsic, use and non-use values but were similar with respect to their recreation values. The clusters indicated some differences in their attitudes to management and their support for the introduction of facilities. The campers' perceptions of the site's naturalness were also measured