Examining the role of product involvement in consumption elicited emotions

La implicación tiene una influencia muy importante en el comportamiento del consumidor. Este trabajo aborda las siguientes preguntas: “¿Influye la implicación con el producto en cómo las emociones crean la satisfacción con los productos?”, y “¿la implicación con el producto desempeña un papel moderador en las relaciones emociones-satisfacción?”. Basándonos en la Teoría de la Asimetría Hedónica, mediante un Modelo de Ecuaciones Estructurales (SEM) analizamos la influencia de las emociones en la satisfacción. Se recogió una muestra de 570 consumidores de un producto de alta implicación –vino-, y una muestra de 431 consumidores para el producto de baja implicación –una taza de café-. Los resultados muestran que las emociones positivas ejercen una influencia mayor en la satisfacción de los consumidores para el producto de baja implicación que para el producto de alta implicación, sugiriendo los factores situacionales –como la ocasión de consumo- podrían estar actuando como potenciadores de las emociones positivas. Adicionalmente, se ofrece evidencia empírica del rol moderador de la implicación en la relación que existe entre las emociones derivadas del consumo y la satisfacción del consumidor.Involvement has a major impact on consumer behavior. This study addresses the following questions: “Does product involvement influence how emotions drive satisfaction with products?”, and “does product involvement play a moderating role in the relationship emotions-satisfaction?”. Based on the Theory of the Hedonic Asymmetry we test through Structural Equation Modeling (SEM) how emotions drive consumer satisfaction. A sample of 570 respondents was gathered for a high involvement product –wine-, while a sample of 431 consumers was collected for a low involvement product –a cup of coffee-. Findings show that positive emotions exert a higher influence on satisfaction in low involvement products, compared to high involvement products, suggesting that situational factors, such as the occasion of consumption, could be acting as qualifiers of positive emotions. Additionally, we provide empirical support for the moderating role of product involvement as influencing the relationship between consumption elicited emotions and consumer satisfaction

Peran Product Involvement dalam Memoderasi Pengaruh Country Of Origin terhadap Purchase Intention Smartphone Merek Oppo di Kota Denpasar

Purchase intention adalah keinginan konsumen untuk membeli sebuah produk spesifik. Perilaku ini dipengaruhi oleh berbagai faktor, salah satunya adalah faktor citra negara asal produk (country of origin). Produk yang berasal dari negara dengan citra yang baik umumnya lebih diterima daripada produk yang berasal dari negara dengan citra yang kurang baik. Semakin tinggi hubungan personal konsumen terhadap produk (product involvement), semakin tinggi pencarian informasi terkait produk. Penelitian ini bertujuan untuk mengetahui pengaruh dari country of origin dan product involvement terhadap purchase intention serta peran product involvement dalam memoderasi pengaruh country of origin terhadap purchase intention. Penentuan sampel menggunakan teknik purposive sampling dengan sampel sebanyak 90 responden dan dianalisis dengan Analisis Regresi Moderasi. Hasil penelitian menunjukkan bahwa country of origin berpengaruh positif dan signifikan terhadap purchase intention, product involvement berpengaruh negatif dan signifikan terhadap purchase intention, dan product involvement secara positif dan signifikan memperkuat pengaruh country of origin terhadap purchase intention

New product development in an emerging economy: analysing the role of supplier involvement practices by using Bayesian Markov chain Monte Carlo technique

The research question is whether the positive relationship found between supplier involvement practices and new product development performances in developed economies also holds in emerging economies. The role of supplier involvement practices in new product development performance is yet to be substantially investigated in the emerging economies (other than China). This premise was examined by distributing a survey instrument (Jayaram’s (2008) published survey instrument that has been utilised in developed economies) to Malaysian manufacturing companies. To gauge the relationship between the supplier involvement practices and new product development (NPD) project performance of 146 companies, structural equation modelling was adopted. Our findings prove that supplier involvement practices have a significant positive impact on NPD project performance in an emerging economy with respect to quality objectives, design objectives, cost objectives, and “time-to-market” objectives. Further analysis using the Bayesian Markov Chain Monte Carlo algorithm, yielding a more credible and feasible differentiation, confirmed these results (even in the case of an emerging economy) and indicated that these practices have a 28% impact on variance of NPD project performance. This considerable effect implies that supplier involvement is a must have, although further research is needed to identify the contingencies for its practices

Family Involvement in Management and Product Innovation: The Mediating Role of R&D Strategies

Following calls to capture family firms’ innovative behavior and to specifically clarify how family firms manage product innovations to achieve sustainable economic development, this study empirically investigates the mediating role of Research & Development (R&D) strategies (i.e., intramural R&D investments, extramural R&D investments, and the combination of both intramural and extramural R&D investments) in the relationship between family involvement in the management and likelihood of obtaining product innovations. Carrying out a panel data analysis that is based on 7264 observations of Spanish manufacturing firms throughout the 2000–2015 period, our results suggest a negative effect of the level of family management on the likelihood of introducing product innovations. Moreover, we found that intramural R&D investments and the investment strategy consisting of both intramural and extramural R&D mediated the family involvement in management-likelihood of obtaining product innovations relationship. Our findings contribute important insights to the comprehension of which determinants instigate product innovation in family managed firms

THE EFFECT OF COOPERATIVES ON PRODUCT INNOVATION IN THE AGRI-FOOD SYSTEM

This paper develops a game-theoretic model of heterogeneous consumers to analyze the effect of cooperative involvement on quality-enhancing product innovation activity, the pricing of food products, and the welfare of the groups involved in the context of a mixed duopoly where an openmembership consumer co-op competes with an IOF. Analytical results show that the involvement of the member welfare-maximizing co-op in R&D can be quality and welfare enhancing by increasing the arrival rate of product innovations and reducing the prices of food products. The effectiveness of the coop is shown to depend on the nature of product differentiation and the relative quality of its products, the degree of consumer heterogeneity, and the size of innovation costs.cooperatives, product innovation, mixed oligopoly, retained earnings, Agribusiness,

ANALISIS PENGARUH GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP KETERLIBATAN KONSUMEN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN KONSUMEN LAKSMIE FLORIST

Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly. Application of green products and green advertising might attract widespread public sympathy, and even requirements for operational permits, production and ease of obtaining bank credit facility or tax relief may be considered by the government that is now more incentive to campaign for the concept and implementation of policies and regulations of corporate social responsibility. The objectives of this study was to determine whether there is influence of green product and green advertising toward consumer involvement and also its impact on consumer purchasing decisions Laksmi florist company. A survey with analysis of individual consumer of Lakmi florist is conducted, while path analysis is used to determine the effect among variables. The results showed that green advertising as well as green product provide a positive and significant influence on consumer involvement that have an impact on consumer purchasing decisions of Laksmi Florist company

Wreath Products of Permutation Classes

A permutation class which is closed under pattern involvement may be described in terms of its basis. The wreath product construction X \wr Y of two permutation classes X and Y is also closed, and we investigate classes Y with the property that, for any finitely based class X, the wreath product X \wr Y is also finitely based.Comment: 14 page

Strategy, Core Competence and HR Involvement as Determinants of HR Effectiveness and Refinery Performance

This study examined the impact strategy, core competence, and involvement of HR executives in strategic decision making on the refinery managers\u27 evaluation of the effectiveness of HR and refinery performance among 86 U.S. petro-chemical refineries. Survey results indicated that higher involvement of HR in organizational strategy was strongly related to perceptions of HR effectiveness, and that the relationship was strongest to the extent that refineries pursued a product innovation strategy and viewed skilled employees as their core competence. HR involvement was unrelated to refinery performance, but was actually negatively related to the extent that refineries emphasized efficient production as their core competence

User Driven Innovation: Incorporating Disabled Lead Users in Early Phase Product Development

How can disabled non-designers play a leading role in product development? As part of early phase product ideation, designers often rely on methods (Pahl & Beitz, 1996, Chapter 4). These methods help designers develop appropriate solutions to design problems. However, ideation processes may also involve non-designers. These could be end-users, managers, domain experts or other stakeholders. A very specific form of user involvement is through lead users. Lead users can be identified as: 1) being at the leading edge of an important market trend, and experiencing needs that will later be experienced by many users in that market, and 2) anticipating relatively high benefits from obtaining a solution to their needs. This motivates them to participate. They are often a limited group of persons with specialized skills or experiences (Urban & von Hippel, 1988). In this paper discuss the involvement of disabled lead users in early product development. We will focus on generative methods used for the creation of a wearable mobility device. The device consists, in part, of a 3D, time-of-flight DepthSense camera by Softkinetic, combined with a wearable tactile display developed by Elitac, two technology manufacturers. In addition to reflecting on our approach, we also introduce relevant research themes involving disabled lead users

Modularization for Product Competitiveness - Analysis of Modularization in the Digital Camera Industry -

Focusing on the digital camera industry with high Japanese competitiveness in IT industry, entrants are analyzed in detail as to how growth was achieved after the period of market introduction and particularly from the view of modularization and platform strategies of leading companies. As a result, the involvement of indicators such as product production, development lead-time, and price with the strategies of modularization and platform was analyzed.Product Development, Modularity, Product Platform, Vertical Integration, Product Strategy