Soliciting clients

What kinds of marketing methods can counsellors use to solicit clients in private practice contexts? In this setting counsellors are clearly operating a business and sound business practices apply. But the business of counselling is also bound by the ethics that govern the delivery of a professional service, which makes higher demands in terms of standards than the trading of goods might require. Professions have a long history of altruism which sanctions baselines for behaviour more stringent than those of fair exchange in the marketplace. For example, the principle of caveat emptor let the buyer beware would not suffice as an ethical baseline for professional practice

Towards product platform introduction: optimising commonality of components

Companies that design and manufacture products for a wide range of related applications need to offer the right product for each use. A platform design strategy allows designing the product range based on product platforms, where some of the components and systems are common across the range whereas other components are individual for each product variant. This paper presents the problems that a company faces when trying to introduce a platform strategy and outlines a method to find suitable components to be made common. The method is shown with a simple case. The approach uses fuzzy logic to obtain a suitable criterion to assess the overall value of the product line and a genetic algorithm for finding the set of components to be made commo

Using a categorisation structure to understand interaction in children’s books

Children’s books can vary greatly in the type of and depth of interaction that is required from the reader. The types of interaction demanded by different types of books can be explored using contrasting paradigms. Previously Timpany & Vanderschantz (2012) proposed a categorisation of interactive children’s books that used two continuums that took into consideration Physical Enhancement and Content Sequencing. This paper looks at those categorisations made by Timpany & Vanderschantz (2012) and considers how the multitude of formats addresses either the physical or intellectual aspects of children’s reading and how this then may be used to engage the reader. To do this, a database of 132 books was audited to assess the interactivity of these books against those categorisation systems. The range of books surveyed is discussed in terms of what methods are used to create the interaction within each of the interactivity levels and across types of books. Findings from this audit demonstrate interesting interactions between age, physical enhancement versus content sequencing, and the relationship of these to mechanisms for interactivity such as paper engineering, illustration and story structure. The majority of the books in the sample have no interactive qualities on one of the two-categorisation scales. Physically enhanced books were marginally more highly represented on the scale at higher levels of interactivity. Counter intuitively, the physically interactive pop up books were seen to fall predominantly in lower categories (1 or 2) for physical enhancement, while books requiring image search, an intellectual activity, were also predominantly in the lower categories (1 or 2) for content sequencing

Designing the printed book as an interactive environment

Reading a book demands a certain level of interaction from the reader. The cover must be opened and pages turned to navigate the information inside. Conventions have been developed over the life of the book to assist the reader in this navigation and provide orientation. The evolution of electronic reading material has given readers greater opportunities for interacting with their reading material, but many readers still prefer reading from a printed book. This paper investigates how the interactive organizational paradigm of hypertext can be implemented in a printed book to give the reader the opportunity for greater interaction and benefit from some of the advantages that electronic reading environments provide. The investigation in this paper follows an iterative design process in consultation with a panel of four experts. Through four rounds of consultation and refinement two potential solutions were developed for the incorporation of hypertext methods in a printed book