ANALISIS PENGARUH KUALITAS PELAYANAN JASA DAN HARGA TERHADAP LOYALITAS PELANGGGAN SETELAH MELAKUKAN PERAWATAN KULIT WAJAH DI LBC YANG BERDAMPAK TERHADAP REKOMENDASI DI LBC

ANALISIS PENGARUH KUALITAS PELAYANAN JASA DAN HARGA TERHADAP LOYALITAS PELANGGGAN SETELAH MELAKUKAN PERAWATAN KULIT WAJAH DI LBC YANG BERDAMPAK TERHADAP REKOMENDASI DI LBC - Kualitas Pelayanan Jasa, Harga, Loyalitas Pelanggan, Preferensi Rekomendas

Analisis Faktor-faktor Preferensi Pelanggan Dan Pengaruhnya Terhadap Keputusan Pembelian (Studi Terhadap Pelanggan Mcdonald's Di Indonesia Dan Malaysia)

The purpose of this study to determine factor of consumer preference for McDonalds and the effect of Purchasing Decision. There are 21 variable factors of consumer preferences used in this study as well as its influence on the purchase decision. The type of this research is explanatory research with quantitative approach. Location of the study was conducted in Indonesia and Malaysia. The sampling technique of this study used formula from Machin and Campbell (1987:89). The sample in this study 116 consumer respondents McDonald's. The sampling technique used purposive sampling and methods of data collection using the questionnaire. Data analysis techniques in this study is a test instrument (validity and reliability), factor analysis and multiple linear regression analysis

SEKURITISASI OLEH PEMERINTAH SELANDIA BARU DALAM MERESPONS ANCAMAN COVID-19

New Zealand is one of the countries with the best response to COVID-19. Upon entry of the virus on February 28, 2020, the New Zealand government immediately responded by implementing a precautionary approach, namely restrictions on international flights from countries that still do not have an adequate health system and have not taken any action to tackle the dangers of the spread on COVID-19. The response that was also taken by the New Zealand government was by continuously conducting campaigns about COVID-19 using securitization theory. Thus, this study aims to describe the securitization process of the New Zealand government in suppressing the number of COVID-19 which will be emphasized on the speech act of the securitizing actor, namely the government. This research uses the library research method to collect relevant data/ Data was also obtained from the New Zealand government's press conferences. The results showed that New Zealand has securitized prior the entry of COVID-19 into the country. Speech acts are carried out by conveying that COVID-19 is transmitting quickly and request that people trust the decisions made by the government. Approximately 83 percent of New Zealanders trust the government. For this reason, the government has the ability to act by implementing extraordinary measures

Pengaruh Perceived Quality Dan Store Location Terhadap Customer Preference Pada Pelanggan Takoyaqta Di Surabaya

Bisnis kuliner di Surabaya berkembang pesat sehingga persaingan antar pelaku pasar terhjadi semakin ketat. Produk yang sedang berkembang dan diminati oleh masyarakat adalah takoyaki, dan salah satu pelaku pasar dalam bisnis ini adalah Takoyaqta. Penelitian bertujuan untuk mengetahui pengaruh perceived quality dan store location terhadap customer preference pada pelanggan takoyaqta di Surabaya. Jumlah sampel penelitian sebanyak 100 sampel. Teknik analisis data menggunakan analisis regresi linier berganda. Temuan penelitian ini menunjukkan bahwa perceived quality memiliki pengaruh positif terhadap customer preference dan store location juga memiliki pengaruh positif terhadap customer preference

Pengaruh Pelayanan dan Asosiasi Merek terhadap Kepercayaan Pelanggan Bengkel Kendaraan Bermotor dan Dampaknya terhadap Preferensi Rekomendasi

The number of motorcycles being sold in Indonesia keeps increasing every year. Every manufacturer should stand firm on negotiating to what extent service and brand name impact to consumer trust and recommendation preference. This research aims to investigate this issue using path analysis. Sample is taken from community of car garage consumers. Then, data is verified by some statistical tools such as normality, validity and reliability before using path analysis. The research findings confirm that service quality, brand association and consumer trust are very important to attract trust over garage service. Concerning this issue, the researcher contributes some suggestions such as management should increase service quality by doing employee professionalism improvement. For doing this, the firm can exploit on employee training; implementing incentive strategy to motivate employees, exposing openness and positive atmosphere to interact with consumers and the last but not the least, to maintain good relationship for short and long term by providing consumers with a forum-based communication media

Preferensi Konsumen pada Aktivitas Callback dan Telemarketing di Restoran Cepat Saji

This paper is objected to proposed a model for delivery service at fast food restaurants to measure consumer's preferences of callback and marketing activities. The model is developed using 4C concept (customer value, customer cost, customer convenience and customer communication). The concepts that used here are supported by previous researches on restaurant related to consumer behavior, and the theories of marketing activities including marketing and communications impact. For next steps, the measurement model should be implemented to see how far the reliability of the proposed model, and what improvements can be done in order to obtain a better model. The result can be used to develop strategies of callback and telemarketing activities for delivery service at fast food restaurant, which suit as as customer expectation and company's resources

Aplikasi Penilaian Kualitas Jasa/layanan Retail dengan Metode Retail Service Quality dan Analytic Hierarchy Process

Penilaian terhadap kualitas layanan tidak dapat dilakukan dengan mudah hall ini karena sifat dari layanan itu sendiri bersifat intangible (tidak nyata). Sesuai dengan sifatnya yang kasat mata, penilaian terhadap kualitas layanan menjadi sulit untuk dilakukan. Kualitas layanan hanya dapat diukur dengan menggunakan suatu metode tertentu yang telah dirancang khusus sesuai dengan sifat jasa/layanan. Metode yang digunakan untuk mengukur tingkat kepuasan layanan/jasa retail adalah metode Retail Service Quality. dan Analytic Hierarchy Process. Metode ini dirancang sesuai dengan karakteristik sifat dari jasa/layanan. Sedangkan Analytic Hierarchy Process (AHP) adalah salah satu metode pengambilan keputusan untuk pemecahan masalah multikriteria yang menggabungkan pertimbangan, penilaian yang logis, pengetahuan dan pengalaman dari pembuat keputusan, sehingga metode AHP dapat digunakan untuk pemecahan masalah diberbagai bidang. Aplikasi ini mampu memberikan kemudahan dalam pengukuran tingkat kualitas jasa/layanan Perusahaan maupun toko retail. Diharapkan pihak manager Perusahaan atau toko dapat bertindak sesuai dengan hasil yang didapatkan guna peningkatan kualitas pelayanan kepada pelanggan

Analisis Posisi Persaingan Operator Telepon Seluler Berdasarkan Persepsi Konsumen di Kota Malang

The aim of this research is to discover the operator competition position mobile phone prepayment such as Merk I, Merk II, Merk III, Merk IV and Merk V based on the consumers perception and the influence of emulation position to a mount of customer's in Malang. By using MDS analyze, the result is there are differences position of each operator prepayment based on consumers perception. By using cluster analyze, the result is 3 groups or segmentation that the first group are Merek I, Merek II and Merek III, the second is Merk V and the third is Merk IV The aim of this segmentation is to know the closet competition between mobile phone prepayment operator. Merk II is the close competitor of Merk I and Merk III , while Merk V is the close competitor of Merk IV. By the means of sector attribute sector analyzer, we are able to discover can get the advantage of every prepayment cell phone (mobile phone) operator's attribute. Merk I is chosen because of product attribute and personal traits, Merk II is chosen because of it's distribution attribute, Merk III because of it's process attribute, Merk V because of commercial attribute, while Merk IV because of the price. As we know the advantage of every operator, using the means of regression analysis we can see the influence of a competitor's position to the while customer's number from the 6 attribute, only commercial attribute had the most significant influence to the customer's decision, the result from every group or segment. First segment commercial attribute that had the most influence to the customer's decision, second segment is price attribute and personal traits, third is price attribute that had significant influence to customer's decision