Simultaneous message framing and error detection

Circuitry simultaneously inserts message framing information and detects noise errors in binary code data transmissions. Separate message groups are framed without requiring both framing bits and error-checking bits, and predetermined message sequence are separated from other message sequences without being hampered by intervening noise

The Effects of Emotional Versus Rational Message Framing on Brand Attachment and Brand Loyalty

The purpose of this research is to investigate the relationship among message framing in social media, brand attachment, and brand loyalty for higher education institutions. In particular, this study compares the effectiveness of rational versus emotional message framing in different message contexts, such as sports or academic-related stories. Furthermore, this study examines the congruent effect between message framing and contents in higher education. Specifically, this study predicts that the more message framing and contents are congruent, the greater brand attachment and brand loyalty consumers will have. To analyze the effects of message framing and type of contents, this study adopts experimental design method. The findings of this research indicate that previous involvement with a brand predicts high brand attachment and brand loyalty and needs to be present prior to the strengthening process of brand attachment and brand loyalty. Therefore, previous brand involvement can be measured and related to the effectiveness of strengthening brand attachment and brand loyalty

Personalized Emphasis Framing for Persuasive Message Generation

In this paper, we present a study on personalized emphasis framing which can be used to tailor the content of a message to enhance its appeal to different individuals. With this framework, we directly model content selection decisions based on a set of psychologically-motivated domain-independent personal traits including personality (e.g., extraversion and conscientiousness) and basic human values (e.g., self-transcendence and hedonism). We also demonstrate how the analysis results can be used in automated personalized content selection for persuasive message generation

Public Opinion and the Environment: How Does Message Framing Influence Public Attitudes about Environmental Regulations?

Message framing is a common strategy that politicians, government officials, and the media use when communicating with the public about environmental issues. However, message frames about environmental regulations are often misleading, potentially reinforcing misinformation and misperceptions among the voting public. This may translate into a net shift in the level of public support for or opposition against environmental policies and regulations. With this paper, I attempt to answer the following policy question: how does message framing affect public opinion about environmental regulations? I first analyze a sample of polling data from the Roper Center for Public Opinion Research’s iPOLL Databank to: 1) identify the most commonly used environmental message frames over the past decade (2004-2014), and 2) determine how these frames affect survey results. Then, using these message frames, I conduct a survey of the voting public to examine whether persuasive pro-environmental messaging can elicit survey responses that differ from observed historical patterns. I find that message frames emphasizing environmental regulations’ benefits to public health and economic growth generate more pro-environmental responses than frames that simply stress the need for environmental protection. Environmental groups who engage in future policymaking and advocacy efforts can use these findings to inform more effective message framing strategies that may prompt the public to express greater support for environmental regulations and environmental issues in general

Message framing : keeping practitioners in the picture

Purpose &ndash; The purpose of this paper is to explore how message framing is commonly used by magazine advertisers.Design/methodology/approach &ndash; Following the classification suggested by Levin et al., the frequency and nature of message framing in magazine advertising is explored using a content analysis of 2,864 advertisements in a sample of popular US magazines.Findings &ndash; Results suggest a lack of consistency between marketing practice and academic findings. Contrary to academic recommendations, advertisers used positive framing in almost all advertising messages. Further, the use of attribute framing and combined attribute and goal framing was more popular than pure goal framingResearch limitations/implications &ndash; Although the findings are limited by a judgement sample of US magazines, they do suggest the need for academics to conduct more research on the effectiveness of combined attribute and goal framing techniques.Practical implications &ndash; Of equal importance is the need for practitioners to explore the potentiality of negative framing in their advertising content.Originality/value &ndash; Adopting the Levin et al.\u27s typology, this paper highlights the need for advertising researchers to engage with practitioners to try to understand current industry practice with regard to message framing. The inconsistencies revealed in this paper point to either an insufficient understanding of message framing by one or both parties or the need for better communication between the two. <br /

The message framing of health communications : how to elicit higher intention to get an annual pap test ?

In an online experiment, women (N=209) were randomly exposed to a pamphlet promoting Pap test. The pamphlet was either gain- or loss-framed and emphasized either the prevention or detection function of the Pap. We hypothesized that the fit between framing and function (i.e. gain-prevention and loss-detection) will result in higher intention to follow the recommendation. Moreover, we predicted that under the non-fit condition (i.e. gain-detection and loss-prevention); people higher in perceived vulnerability will have higher intention to follow the recommendation. Analyses revealed that our hypotheses were partially supportedMarketing of health, health communication, message framing

Personalised electronic messages to improve sun protection in young adults

The incidence of all skin cancers, including melanoma, continues to rise. It is well known that ultraviolet (UV) radiation is the main environmental risk factor for skin cancer, and excessive exposure at a young age increases the risk of developing skin cancer. The aim of this study was to determine the acceptability and feasibility of delivering sun protection messages via electronic media such as short message services (SMS) to people 18-40 years, and explore factors associated with their acceptability. Overall, 80% of participants agreed that they would like to receive some form of sun protection advice; of these, 20% prefer to receive it via SMS and 42% via email. Willingness to receive electronic messages about the UV index was associated with being unsure about whether a suntanned person would look healthy and greater use of sun protection in the past. Careful attention to message framing and timing of message delivery and focus on short-term effects of sun exposure such as sunburn and skin ageing should increase the acceptability of such messages to young people. We conclude that sun protection messages delivered to young adults via electronic media appear feasible and acceptable

MEDIA AND WOMAN : PICTURING MEDIA CONSTRUCTION TOWARDS WOMAN POLITICAL PARTISIPATION IN POST REFORMATION AGE IN INDONESIA

This research aims to extricate the construction of Kompas toward news coverage of woman legislative candidate in Legislative Election 2009. Albeit reformation has been occurred since 12 years ago, the relation of woman and politic is still clashed and debated in economic, politic, social, culture and religion contexts. Woman often placed as marginalized human in politic. The terms of ‘public domain’ and ‘private domain’ are a dichotomy which explain role of man and woman in society. Woman is hitherto only involved in internal household. Socio culturally, woman is positioned as inferior party, in famous Javanese philosophy it is said that woman is confined as ‘konco wingking’ (friend in kitchen). Since Independen day of Indonesia in 1945, the number of woman in legislative board has not been representative compared with the total woman population in Indonesia. Based on the phenomena, this research is proposed to examine central issues which reported by Kompas consistently. As a media industry, Kompas Daily Newspaper is intentionally selected as the research subject caught with the news coverage which nationally based and dominate circulation. In sociocultural area, Kompas often offer ideas and discourse which then contribute an influence to society. This research will simultaneously disclose central issues which reported by Kompas consistently in woman legislative candidate news coverage in legislative election 2009. The method used in this research is framing method. Framing devices which will be applied is Gamson and Modigliani’s which consists of framing devices and reasoning devices. Framing devices is caught directly to central issues which stressed in a news. This devices is simbolized with words using, sentences using, graphic or picture, and certain metaphor. Reasoning devices is regarded cohesion and coherence of media text which refer to certain notion so message can be received as truth, natural, and real. Keywords: framing, Kompas, woman political participation, legislative election 200