METAPHOR MAPPING IN INDONESIAN POLITICAL INTERNET MEMES

In this global social media era, it is very easy for people to share their ideas through internet. One of them is by making internet meme. Internet meme becomes new culture of sharingopinions easily in the worldwide networking. When people find it hard to convey theirideas and meaning through lexical words, they will use metaphor to help them explain theirintention. Metaphor has set of mapping between the source domain and target domain inthe process of making. This article will reveal the common issue talked by Indonesiannetizens especially about their political matters from two Facebook accounts: Meme PolitikIndonesia and Humor Politik Indonesia. It has been found that in these two accounts,people make memes mostly about the most recent issue around them: in this case it is aboutJakarta Governor’s election and general politic issues. The use of metaphors mapping asvehicle to share ideas shows that netizens of these two Facebook accounts mostly see POLITIC AS MOVEMENT and POLITIC AS BUSINESS

Internet meme

In the modern world, it’s hard to imagine a young pal who had never heard about “memes”. As we all know, meme is some picture or video, which furiously became popular and went all over the world in the matter of days. Among them we see “Gangnam style”, “Dratuti” and “Crazy frog”

Memes inside and outside the Internet - how digital entertainment mirrors the human psyche

The essay sets out to explain how the meme-sharing mechanism on the Internet is the reflection of human psyche. Starting from Richard Dawkins’ definition of meme, the analysis focuses on the search of what make Internet memes go viral, with the supporting theories of Richard Brodie about the effect of memes on human mind and Limor Shifman’s studies about memes in digital culture. Having described the elements of adaptability, accessibility, belonging, exclusivity, nonsense, irony, cuteness, contrast, surprise, political incorrectness, and stereotype, meme genres such as image macros, videos and photoshop-edited pictures are analyzed across the spectrum of such factors. The result is subsequently compared to the ones obtained by Shifman in 2014, in order to find common elements to outline a spreading pattern. The third and last section focus on the effects of memes on human brain, starting from Brodie’s “button pushing” theory, which refers to many mechanisms such as “repetition”, “cognitive dissonance”, and “creating value” that trigger humans’ most basic instincts. By comparing such theory with Shifman’s about memes providing freedom of expression, the suggested solution concentrate on raising awareness the real potential of memes among people and providing them the means to make memes work for a more conscious society

Kaum Muda, Meme, Dan Demokrasi Digital Di Indonesia

: Internet appears as a new medium for youth generation to shape and to articulate discourses in a unique ways known as internet meme. In Indonesia, internet meme is not an expression of youth jokes, but also their reflection through everday lives issues, like democracy, social, and politics. The discourse battleground in particular internet memes expands the democracy itself. This research examines the dynamics of discourse in two biggest Indonesian political controversy in 2014 by using Anthony Giddens' structuration

Efl Learners’ Comprehension Of English Taboo Words In Internet Meme

This study was descriptive qualitative study concerning with taboo words. The objects of this studywere to identify type of taboo words in internet meme and measure the students’ comprehension of taboo words in internet meme.The data for this study is internet meme taken from some internet source, such as twitter, facebook, instagram, pinterest, path, and tumblr, and the EFL learners’ respons about taboo words in internet meme.The technique of collecting which used by the researcher is documentary method. Data were analyzed based on Batistella taxonomy. The result of this study showed that all the types of taboo words based on the taxonomy of Batistella were appeared in internet meme, such as profanity, obscenity, vulgarity, and epithet. The most dominant type of taboo words is epithet and least frequent of taboo language is profanity. The second finding of this study was most of EFL learners had almost no experienced in taboo language

Representasi Meme Jomblo dalam Situs Jejaring Sosial Twitter (Analisis Semiotika Roland Barthes)

Internet usage in Indonesia for accessing social networks is quite high, one of them is the usage of Twitter social networking. There are a new things that become a trend in recent years, its a meme which is become a new culture on the internet .Single meme is one that caught the atttention of netizens, jomblo are often we hear in everyday life. This study aims to determine how the meaning of denotation, conotation and myth are represented in single meme on Twitter social networking.Method of this resesearch is qualitative research method with Roland Barthes semiotic approach. Data was collected through documentation,and library research. Data analysis unit in this research consist of 2 comparasion of meme jomblo and 2 non comparasion of single meme which is often share in Twitter.Based on this research represented tha the main character of single meme is always a man. Single status is also often compared to dating people and long distance relationship. Single status is closely associated with the internet, the internet became the savior of the life of a single. Women in single meme represented as a women who is materialistic.Keywords : Representation, Jomblo Meme, Twitter, Semiotic

ANALISIS STRUKTUR KERANGKA DAN PROSES PENCIPTAAN MEME INTERNET INDONESIA

This study examines how internet memes in Indonesia are constructed as a new form of communication in the digital era that are used in conveying diverse perspectives and reaching crossed aspects such as politics, economics, social and cultures. Meme is a type of digital artifact that gains more popularity in Indonesia recently, and it has been used extensively in voicing social commentaries and political aspirations, which usually contains the mix of humor and satire. Following Dawkin’s (1976) assertion that the mutation, replication, and propagation of memes depended on the background of host culture (the meme creator), the study stated that although internet memes are dispersed as a form of digital artifacts, their creations are also based on to unique and distinct digital cultures, especially in Indonesia. Following the original concept from Dawkins, a number of recent studies have used the concept of fidelity, fecundity, and longevity as a way to evaluate the successfulness of memes production as digital artifacts. The previous research clearly showed that derivation and replication are the nature of memes. Rintel (2013) further stated that imitation and replication of memes follow certain patterns which he stated as templatibility. Pattern of templatibility can consist of various structures such as image macros, snowclones. exploitable, comic rage and advice animal. Based on the corpus data of 500 Indonesian memes taken during August-October 2017, researcher used Visual Content Analysis technique to identify Indonesia’s internet memes structure. This study found that internet memes have unwritten rules that connected each memes replications. The rules can be spelled out through structural relation that parsed meme structures and contextual relation that related each replication of one big concept. This study found three main categories of memes in Indonesia, those are macro images, collages meme, and meme kamus. Furthermore, researcher conducted in-depth interview of four meme creators in Indonesia to understand how an idea is transformed and spread on the internet. The study found that the different visual cultural backgrounds in Indonesia influence the meme creators to have their own style and successfulness indicator in the creation and dissemination of meme content. Meme in Indonesia are evolving inconsistently and more comic-like structures, or called comic memes. Social media as the most popular channel for the distribution of memes in Indonesia put the indicator of the meme’s successfulness in Indonesia. This study conducted 5 factors of the successful memes in Indonesia, they are originality, segmentation, familiarity, contextual and momentum

Специфика понимания текстов Интернет-мемов

У статті аналізуються лінгвістичні, психологічні та психолінгвістичні особливості розуміння текстів інтернет-мемів. Інтернет-мем розглядається як одна з форм інтернет-тексту, реалізована у мультимедійный формі. Залежно від компетенції автора та його задуму меми можуть сприйматися однозначно або ж допускати варіанти тлумачень. Розуміння інтернет-мемів, як і інших інтернет-текстів, зумовлено особливостями гіпертексту й ускладнюється у разі використання девіантних мовленнєвих одиниць. (The linguistic, psychological and psycholinguistic features of understanding of internet memes texts are analyzes in this article. Internet meme is considered as a form of internet text in multimedia form. Meme is a unit of cultural inheritance. Duration of meme popularity shows, from our point of view its importance in the culture and language of the epoch. Depending on the author’s competence and his plan memes can be perceived unambiguously or allow variants of interpretation. Internet memes understanding, like other internet texts, is due to the peculiarities of hypertext and use of deviant speech units. An example of a neutral interpretation of the image «The Witcher» is a meme «S dobrym utrom». An example of a critical interpretation of the image is memes «Ya devushkam nravlus. Kto skazal» and «Napichkannyj principami, slovno lis’ja shuba blohami». The linguistic prerequisite for understanding variability is the use of deviant speech units in the internet memes texts. It is possible to divide them on speech units insufficient for their correct interpretation, surplus and incongruous. Examples of memes admitting variants of interpretations are presented in «manga fejta vosstala iz mertvyh. horosho ja reshu vashu problemu», «hristos voskres. horosho ja reshu vashu problemu», «korolevskij Ved’mak», «ljutik zalogin’sja», «prednaznachenie» and other. The number of Internet memes of «The Witcher» indicates that this image has taken a firm place in modern popular culture. Various estimates and variations of internet memes demonstrate phenotypic development of the idea of «The Witcher». In different contexts this meme gets specific interpretations depending on the external conditions, cultural backgrounds and authorial intention.

Meme Culture & Komedi-Satire Politik: Kontestasi Pemilihan Presiden Dalam Media Baru

Persoalan utama dalam pemilihan presiden bukanlah kontestasi praktik politik, melainkan kontestasi pesan politik dalam media. Pada konteks Pemilu 2014, media internet menjadi salah satu media yang paling sibuk dan aktif sebagai panggung dialog dan perdebatan politik. Studi ini menyoroti meme atau penggabungan foto/slide dengan teks karena ia tidak hanya memuat pesanpesan eksplisit, tapi juga kritisisme dan sinisme yang tajam. Tulisan ini melihat bagaimana meme culture beroperasi dalam lalu lintas pesan politik di internet, relasinya dengan kekuasaan, dan seberapa besar ruang bagi audiens untuk berpartisipasi

Competition and Success in the Meme Pool: a Case Study on Quickmeme.com

The advent of social media has provided data and insights about how people relate to information and culture. While information is composed by bits and its fundamental building bricks are relatively well understood, the same cannot be said for culture. The fundamental cultural unit has been defined as a "meme". Memes are defined in literature as specific fundamental cultural traits, that are floating in their environment together. Just like genes carried by bodies, memes are carried by cultural manifestations like songs, buildings or pictures. Memes are studied in their competition for being successfully passed from one generation of minds to another, in different ways. In this paper we choose an empirical approach to the study of memes. We downloaded data about memes from a well-known website hosting hundreds of different memes and thousands of their implementations. From this data, we empirically describe the behavior of these memes. We statistically describe meme occurrences in our dataset and we delineate their fundamental traits, along with those traits that make them more or less apt to be successful