Factors Affecting Consumers’ Green Purchasing Behavior: An Integrated Conceptual Framework

In this modern era of societal marketing business ethics and social responsibility are becoming the guiding themes for marketing strategies and practices. Within the field of ethics and social responsibility environmental and green marketing topics are the central topics, which are closely related to biodiversity and sustainability. This paper suggests a different approach to assessing the variables of consumers’ green purchasing behavior. Based on thoroughly researched secondary data, this conceptual paper suggests a framework integrating the so far incoherent frameworks as proposed by previous authors. Emanating from this eclectic and chronological literature review, the paper will also propose further missing links that need to be included in the proposed integrated framework. Based on this holistic framework, in a future study, the authors will explain a sustainability index of green consumer behavior, which will be tested empirically in the study. In fact, from the proposed integrated framework, in total eight vital factors/aspects of green/environmental issues are likely to have an impact on consumer green purchasing behavior. Demographic variables will play an intervening or mediating role in the framework.pro-environmental consumer behaviour, sustainability, green consumer behavior, green purchasing

Measuring Price Sensitivity Differences for Inner-City and Suburban Consumers: An Analysis of Breakfast Cereals with Supermarket Scanner Data

This paper uses supermarket scanner data to examine the purchasing behavior of suburban and inner-city shoppers in the Columbus, Ohio metropolitan area.Scanner data, own-price elasticity, cross-price elasticity, expenditure elasticity, price sensitivity, inner-city shoppers, suburban shoppers and purchasing behavior., Agribusiness, Consumer/Household Economics, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety,

CONSUMER PERCEPTIONS OF TROUT AS A FOOD ITEM

The impacts of socioeconomic/demographic characteristics, experiences and preferences of consumers on trout purchasing decisions were estimated using Probit and Ordered Probit regression techniques. Data from a survey of consumer purchasing behavior and personal attributes were used to deduce factors that led to either a high or low likelihood of purchasing trout products. Analysis of data pertaining to whole trout and value-added products yielded consistently different characteristics of consumers who show a high affinity toward purchasing one or more of such products. Results from these analyses were used to suggest techniques for marketing whole trout and value-added trout products to specific segments of the consumer population.Food Consumption/Nutrition/Food Safety,

How do consumers overcome ambivalence toward hedonic purchases ? a typology of consumer strategies

Purchase decisions for hedonic products and services are often characterized by ambivalence -sensory benefits make them attractive, but consumers may feel guilty about bying them. To overcome this ambivalence, consumers frequently adopt strategies that allow them to enloy hedonic benefits while limiting their negative feelings. Combining an extensive literature review with an interpretive study, the authors identify 23 consumer strategies and propose a typology in four groups on the basis of strategy antecedents: two groups of objective strategies (obtaining consumption benefits without purchasing, objectively contining purchasing costs) and two groups of subjective strategies (manipulating the mental accounting of costs and benefits, relinquishing responsability).consumer behavior; hedonic purchase; consumer strategies

Cyber purchasing behavior of adolescent: Family communication relationships and parental influence

[[abstract]]With the advent of internet-consumer generation and changes in family structures, the purchasing power of teenagers has greatly increased. Since family communication patterns are still the primary source from which adolescents learn their purchasing behavior, parental influence on adolescent purchasing decisions cannot be ignored. Parents play a critical role in family communication and, thus, establish the consumer socialization model for cyber purchasing behavior of adolescents in this study. A sample of young people aged 16–30 was divided across three age spans. Family socioeconomic status was explored to see if it relates to different family communication patterns, and whether family communication patterns in turn influence cyber purchasing behavior of adolescent. The results show that compulsive purchasing behavior is affected by stages of the adolescent life cycle and by the mother’s education level. Adolescents whose family communication patterns are concept-oriented tend to incur more planned buying. If the family communication patterns are social-oriented, the individual tends towards unplanned shopping behavior. The results show that, in addition to the adolescent life cycle and family communication patterns, family socioeconomic status and parental marital status also affect adolescent cyber purchasing behavior.[[notice]]補正完

A Comparison of X, Y, and Boomer Generation Wine Consumers in California

This research shows that the wine market in the California is segmented by age. The wine-consumption behavior of the California wine consumer differs between the Generation X consumer and those in Generation Y and Baby Boomers. There are differences in demographics, purchasing attitudes, and purchasing behaviors among wine consumers from different generations. The findings from this research demonstrate that it is increasingly important to develop marketing strategies that are segmented for the target wine consumer. Generation Y are young wine consumers who are especially important for the industry because they offer an opportunity for growth–these younger generations are developing tastes now that are likely to last as they age.Consumer/Household Economics,

The Impact of Motivation, Perception and Attitude Toward Consumer Purchasing Decision: a Study Case of Surabaya and Jakarta Society on Carl\u27s Junior

Psychological factors such as consumer motivation, perception and attitude are believed to be the main decider of consumer purchasing decision. Those psychological factors will process all the stimulators from the marketers then affect the entire consumer decision-making process. Carl\u27s Junior is one of the most happening restaurants that able to attract many Surabaya and Jakarta citizen dare to queue just to enjoy a burger. This research wants to find out the impact of consumer motivation, perception an attitude toward consumer purchasing decision as well as to compare Surabaya and Jakarta consumer behavior on purchasing Carl\u27s Junior. Consumer motivation is here divided into hierarchy of needs, rational motivation and emotional motivation. Consumer perception is here divided into perceived image, perceived quality and perceived risk. Multiple regression test is used to process the result and the researcher use simple random sampling by spreading 100 questionnaires to each Jakarta and Surabaya Carl\u27s Junior consumers. The result of the research shows that there is significant impact of consumer motivation, perception and attitude toward consumer purchasing decision and there are similarity and differences consumer behavior between Surabaya and Jakarta consumer

Consumer shopping behavior: how much do consumers save?

This paper documents the potential and actual savings that consumers realize from four particular types of purchasing behavior: purchasing on sale; buying in bulk (at a lower per unit price); buying generic brands; and choosing outlets. How much can and do households save through each of these behaviors? How do these patterns vary with consumer demographics? We use data collected by a marketing firm on all food purchases brought into the home for a large, nationally representative sample of U.K. households in 2006. We are interested in how consumer choice affects the measurement of price changes. In particular, a standard price index based on a fixed basket of goods will overstate the rise in the true cost of living because it does not properly consider sales and bulk purchasing. According to our measures, the extent of this bias might be of the same or even greater magnitude than the better-known substitution and outlet biases