Consumer Perception of Bread Quality

Bread contains a wide range of important nutritional components which provide a positive effect on human health. However, the consumption of bread in Belgium is declining during the last decades. This is due to factors such as changing eating patterns and a increasing choice of substitutes like breakfast cereals and fast foods. The aim of this study is to investigate consumer’s quality perception of bread towards sensory, health and nutrition attributes. Consumer’s quality perception of bread seams to be determined by sensory and health attributes. Three clusters of consumers are identified based on these attributes. In the first cluster, consumers’ quality perception of bread is not dependent on the health attributes it embraces, but to some extent on sensory attributes. For the second cluster, both health and sensory attributes appear to influence quality perception. In the third cluster only sensory attributes appear to be important in determining quality perception, though in a negative direction. The results of this study will possibly help health professionals and policy makers to systematically inform the consumers about the positive effects of bread and its components. Furthermore, firms can use the result to build up a tailor-made marketing strategy.Consumer, Quality perception, Bread, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety,

Pengaruh Warna Kemasan Terhadap Persepsi Rasa Pada Produk \ud Minuman

Strategy color packaging is a technique that affects the consumer perception of a product. With the influence of perception, the marketers will be able to win marketing competition, because basically competition in marketing, in addition to fighting product, is also a battle of perception. \ud This study aims to test the hypothesis of the influence of packaging color (blue, white, red) on the perception of taste in beverage products. The design of this study using laboratory experimental approach Within the subject. The participants in this study were college students as \ud many as 30 people. In conducting the study, 30 students are divided into 6 groups, where each group consisted of 5 participants. Sampling technique used in this study is simple random sampling. Hypothesis test used in this study is the statistical test Manova (multivariate analysis \ud of variance). \ud Hypothesis test results showed that: (1) there is a color effect on the perception of taste in the bottled beverage products (F=6.785, sig=0.000). (2) there is a color effect on the perception of color packaging sweetness (F=24.30, sig =0.000<0.01), there is the influence of packaging color \ud of sour taste (F=7964, sig =0.001<0.01), there is a color effect on freshness taste perception (F=20,101; sig=0.000<0.01). The analysis result also shows that there is no influence of color on the saltiness taste perception (F=0431; sig=0.430> 0.05), and no influence of color packaging to bitter taste perception (F=0507;sig=0.604>0.05). \ud Based on the results of this study is recommended to producers for use colors that match packs flavor desired by the consumer

THE SPARTA Model: An Econometric Analysis of Consumer Behaviour under Risk

This paper explores the role of trust in food safety information in determining consumer choice in relation to socio-demographic effects and other determinants. The complexity of factors influencing the way a consumer processes food safety information makes it difficult to develop adequate risk communication strategies. This is, however, a priority for current European policy and this paper tries to answer some key questions: (1) can the consumer be segmented into socio-demographic groups in relation to their trust in food safety information? (2) are country and cultural differences relevant in the way food safety information is processed? (3) how do risk perception and trust in food safety information influence food choice in relation to other determinants? (4) How does a food scare alter the weight of these determinants? (5) How do information sources differ in terms of how they impact on consumers risk perception and behaviours? To provide some answers to the above questions, we propose a modelling framework which extends the Theory of Planned Behaviour to account for risk perception and trust and allows for country-specific effects. The model is tested on the impact of salmonella information on chicken consumption choices across five European countries, France, Germany, Italy, Netherlands and the United Kingdom, based on a nationally representative survey for a total of 2725 face-to-face interviews. Results show that although no relationship emerges between socio-demographics variables and the trust placed by consumer in food safety information, although country differences are relevant. The findings also suggest that the policy priority should be on building and maintaining trust in food and health authorities, and research institutions.food safety information, trust, risk perception, Theory of Planned Behaviour, chicken, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,

The nutritional and toxicological value of organic vegetables : consumer perception versus scientific evidence

Purpose - The present study aims to explore and compare consumer perception and scientific evidence related to food quality and food safety aspects of organic versus conventional vegetables. Design/methodology/approach - Primary data on consumer perception were gathered in 2006-2007 through a consumer survey with Flemish adults (n = 529) and compared with scientific evidence from literature. Consumers of organic and conventional vegetables were selected by means of a convenience sampling procedure. Subjects were asked to complete a self-administered questionnaire concerning the perception of the nutritional and toxicological value of organic relative to conventional vegetables. Data processing and analysis included descriptive analysis (frequency distributions), data reduction (Cronbach's alpha test, factor analysis), bivariate analysis (correlations, t-test, ANOVA) and multivariate analysis (stepwise multiple regression). Findings - It was found that organic vegetables are perceived as containing less contaminants and more nutrients, and as such, being healthier and safer compared to conventional vegetables. However, not enough evidence is currently available in the literature to support or refute such a perception, indicating a certain mismatch between consumer perception and scientific evidence. The gap between perception and evidence is larger among older consumers with children. The perception is stronger when the consumption frequency is higher, but is independent of gender, place of residence (rural or urban), education and income level. Also non-users, on average, perceive that organic vegetables have a nutritional and toxicological advantage over conventional vegetables. Research limitations/implications - A non-probability convenience sampling method was applied which limits generalisation of the findings beyond the sample characteristics. Originality/value - This paper is original in comparing consumer perception and scientific facts related to both nutritional and safety aspects of organic versus conventional vegetables

Consumer reaction and perception of the physical, visual presentation of Debenhams’ Discounting Prime Trading versus Sale Visual Merchandising Standards

This case study centers on the potential effects of a department store window display and its impact on sales in the bricks-and-mortar retail environment. As the “high street” battles with the internet, visual presentation is key to driving sales in the bricks-and-mortar environment. Prime trading and promotion of new season lines (e.g. spring/summer) and seasonal promotions (e.g. Christmas, Mother’s Day) are highly designed and pleasing aesthetically as they are calendar driven and financial targets are high. In the UK, sale (discounting) often has a much lower standard of presentation that is not aesthetically pleasing and that some consumers dislike (or even avoid) on account of the basic nature of the window (often a poster, fallen off the glass in front of a dressed window) and fragmented store merchandising. As existing literature on the subject tends to focus on the “best,” prime trading windows, this case study of Debenhams department store puts forward the argument that discount promotions are treated as “second best” visually and asks students to consider the risks of such a strategy and to suggest potential alternatives

Consumer Perception of Organic Food in Urumqi

The market for organic products in Urumqi is at the beginning of its development. The objective of this paper is to gain knowledge about consumers attitudes toward organic food in Urumqi which is the capital of Xinjiang Uygur Autonomous Region. The consumers attitudes were collected by means of a face-to-face survey. Attitudes, purchasing frequency, supply satisfaction and beliefs about organic food were studied with a sample of 720 consumers. The data obtained from the survey were analyzed with univariate analysis, chi-square test, ANOVA and correlation analysis. About 44.9% of Urumqi consumers had never heard of organic food. Urumqi consumers who know organic food consider organically-grown products as very healthy, of good quality and tasty. Consumers are not very familiar with the supply of organic food in the market. One reason might be that there was very little advertisement about organic products. Some groups of consumers have more positive attitudes towards organic food, and they express an increased willingness to pay higher prices for these food. Therefore, marketing strategies for organic food should be targeted towards such groups. According to the research results, an important task for the producers will be to increase consumers knowledge of what organic food is and how to differentiate it in the marketplace.Urumqi, Consumer behavior, Organic food, Food Consumption/Nutrition/Food Safety,

Consumer attitude and behaviour towards 'Flandria' quality labelled tomatoes

In recent years, trust in food safety and food quality has decreased as a result of consecutive food crises. Consequently, numerous quality labels signalling credence characteristics have been established. One of these labels is the Belgian Flandria label for fresh fruit and vegetables. Based on a self-administered consumer survey (n=373), this paper addresses questions about consumer attitudes, behaviour and perception towards tomatoes in general, and the Flandria tomato label in particular. Principal component analysis and consumer segmentation are performed. The findings indicate that the Flandria label may have become the new standard for tomatoes and may have lost a major part of its differentiation potential by being positioned "in the middle" and being too intensively used for a wide range of other fruits and vegetables

CONSUMER RISK PERCEPTION PROFILES FOR THE FOOD-RELATED BIOTECHNOLOGY, RECOMBINANT BOVINE GROWTH HORMONE (rbGH)

Consumer risk perception, biotechnology, bovine growth hormone, Food Consumption/Nutrition/Food Safety,

Consumer Perception towards Online Marketing in India

The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers' purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services