Antecedents of consumer brand loyalty in the Chilean wine industry

The wine industry has become fiercely competitive worldwide, and consumers are increasingly exposed to a wider range of wines in retail outlets. Therefore, wineries need to develop and build consumer loyalty toward their brands. The authors empirically test a model of wine brand loyalty in a Latin American context which considers wine brand trust, brand satisfaction, wine knowledge and wine experience as antecedents. Hypotheses are tested with structural equation modeling (SEM). Findings show that wine experience is positively related to brand trust and brand satisfaction. In addition, results show that consumer satisfaction with a wine brand is the strongest driver of brand loyalty

The consumer experience, a study of Southampton

In Saxon times Southampton was a small trading port, today it is a regional shopping centre. It has seen many changes over the years for example, the opening of West Quay which has enhanced the shopping experience, the Blitz that destroyed much of the city centre. The viability of the city has been dependent on a number of factors, its merit as a port, war, its popularity as a tourist destination, and the council’s willingness to change. This paper tracks the major changes in Southampton and considers how these have impinged on the Southampton shopper’s experience. It examines the growth of the retail offer from Saxon times. The information in earlier times is patchy, but the Regency period is rich in descriptive data due to the city’s popularity with the London Set. From c1850 data in the form of census, directories and newspapers have been consulted. It is not however just the retail outlets that make a city a destination of choice, it is the other features, cultural aspects, facilities, and transport links. These aspects are also explored in order to determine the compete offer that was available to the consumer throughout the time period. From offering unique craft products and rare items from abroad it has turned into a clone town. Southampton is due to see the opening of IKEA in spring 2009, and although this may increase visitors to the edge of the city the problem still remains, how does Southampton offer the customer a unique experience that gave its past success

Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand

The concept of 'brand experience' has evolved as an imperative arena of study in the marketing discipline. Although the importance and the concept of experience have been adapted in marketing such as customer experience, consumption experience and so on, the explanations of brand experiences have remained vague and absent a thorough theoretical foundation. This research aims to understand the concept of 'brand experience' and its impact of consumer behaviour (loyalty) direct or indirect through brand personality, satisfaction or [and] brand trust in the luxury brand context (Thailand). This research is carried out in one stage 'quantitative'. Furthermore the research data will be collected based on distributing survey questionnaire. Among of 400 Thai citizen samples will be surveyed to measure a modify framework from (Brakus et al, 2009). The result will provide meaningful information in both academic research and marketing practice. Furthermore, it will be presented the prediction of consumer behaviour via brand experience. Moreover, it guides marketers to various marketing strategy option such as experiential marketing or traditional marketing

Using grounded theory to model visitor experiences at heritage sites: methodological and practical issues

Purpose – The purpose of this paper is to present grounded theory as an alternative approach for conceptualizing and modelling the consumer experience. The basic theoretical tenets of the grounded theory approach are contrasted with more traditional assumptions and methods used in consumer research. Design/methodology/approach – The approach is based on qualitative methods and a series of systematic ethnographic procedures, which along with the simultaneous processes of data collection and analysis, lead to the development of an inductive derived grounded theory of the visitor experience. In order to develop a model of the interactive experience of visitors to heritage sites, case studies are conducted at three World Heritage Sites in Thailand. Findings – The findings indicate that the grounded theory approach has the potential to reveal a rich and deep understanding of visitor experiences, including the ways that visitors interact with the site, their interpretation of the site, and the meaning of the site for them. Practical implications – It is suggested that the grounded theory approach can be a valuable tool in exploring the insights and meanings of visitors' experience and could be applied to future research in consumer behaviour. There are practical implications of this kind of research for the management of heritage sites in terms of visitor expectations, interactions and interpretations. Originality/value – This study has developed a model of the experience and interaction of visitors to Thai World Heritage Sites which could be applied to other heritage sites. It illustrates the theoretical and practical issues of grounded theory approach to exploration and inductive development “interactive experience” of visitors at heritage sites. This is a qualitative research approach that could be adopted for a range of experience based industries such tourism, leisure and hospitality

Giving consumers of British public services more choice: what can be learned from recent history?

British Prime Minister Tony Blair announced in the autumn of 2001 that he wanted to extend individual consumer choice in the public services (Blair, 2001). What do we know from recent experience about the conditions under which such policies can be sustained? In this article, the experience of individual consumer choice over the last ten, and in some cases, fifteen years, is compared across nine fields of British public services. The article identifies the policy goals for introducing choice, considers how far they were typically achieved, and identifies problems and unintended side-effects, including distributional problems, inefficiencies and one type of political risk. This provisional evaluation is based on a widely ranging review of literature spanning several disciplines. The principal products of the argument are two detailed tables, setting out, respectively, the degree to which the goals seem to have been achieved for each choice programme, as far as the available literature can tell us, and how far distributional, efficiency and political risk problems have dogged consumer choice in each field. In the discussion section, trends and variations are summarised. Finally, some lessons are drawn from the comparisons, for policy makers who may be considering the further extension of consumer choice in public services

Women, Children and Hospitable Spaces

This paper argues that the patronage of women with children has been largely ignored by hospitality academics. It establishes the context for the study of the subject as well as helping to set the research agenda by reviewing existing literature, identifying relevant bodies of literature which may underpin the future study of the subject, and pointing to gaps in current knowledge. The paper discusses the organisational challenges and opportunities in targeting or hosting these consumer segments. It focuses on venue design, facilities and the spatial strategies for accommodating women with children in venues. The paper also discusses issues concerning emotional labour and consumer co-creation, and it argues that studies of consumer experience in hospitality need to shift emphasis from dyadic relationships, involving hosts and guests, to considering triadic relationships, involving hosts, guests and others, including other guests and consumers not directly involved in the consumption experience

Interfaces for the ordinary user: Can we hide too much?

This is the author's accepted manuscript. The final published article is available from the link below. Copyright @ The Authors 2012.Increasing the visibility and access to underlying file structure on consumer devices can vastly improve the user experience

Consumer Behaviour towards Own Label: monitoring the Greek experience

In Greece, the traditional perceptions of private label were once of low quality, unbranded alternatives, attracting the most cost-conscious consumers. In today’s private label market, however, a different level of products has emerged – the premium “branded†private label product. Based on a consumer survey conducted in Greece, the current study discusses consumer’s attitude and satisfaction with respect to private label products. Frequency of purchase and consumer characteristics are also discussed in light of empirical evidence.Private label, consumer attitude, Greece, food retailing, Consumer/Household Economics,

U.S. Preferences for Fish and Seafood: An Evoked Set Analysis

This study used the concept of an "evoked set" to test hypotheses about the determinants of consumer preferences for seafood. Results indicate consumer preferences for seven major fish species (shrimp, lobster, catfish, cod, flounder, scallops, and salmon) are mainly a function of the consumer's geographical location and ethnicity. Consumer beliefs about fish product attributes (e.g., quality, flavor, nutrition) and product category use-experience (frequency of fish consumption) in general are not significant preference determinants, although important exceptions are noted. The composition of the evoked set may have different behavioral implications depending on whether fish consumption occurs in the home or in a restaurant setting.Evoked set, lens model, consumer preferences, seafood demand, marketing, aquaculture, Consumer/Household Economics, Demand and Price Analysis, Environmental Economics and Policy,

An examination of mobile banking and mobile payments: building adoption as experience goods?

This paper examines consumer adoption of mobile banking and mobile payments using the experience goods and learning by doing constructs as a framework to better understand adoption patterns in the United States and how these may differ in other world markets. Consumer experience and familiarity with mobile devices is considered along with three relatively new communication technologies – SMS text messaging, wireless Internet access, and near field communication (NFC) – that are making important contributions to mobile financial services. Online banking and contactless payments — and consumers’ experience with them — are also studied as “building blocks” to mobile financial services. Furthermore, this analysis considers other factors that are affecting adoption patterns, including financial inclusion opportunities, data security problems, and coordination issues. Together, the building blocks and these other factors will influence how markets for mobile financial services develop.