PENGARUH E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL MEDIASI (Studi Kasus di Marketplace Shopee pada Online Shop “Grosir Asemka”)

This research was conducted on Grosir Asemka consumers who made purchases through the Shopee marketplace, with the aim of the study to determine: the effect of e-service quality on purchasing decisions, es-service quality on consumer trust, consumer trust in purchasing decisions and e-service quality on purchasing decisions through consumer trust. This research uses the SPSS 25 for Windows Program tool, and uses 125 respondents. This research uses the method of scale range analysis and path analysis. The results of this study are as follows: e-service quality has a positive and significant effect on purchasing decisions, e-service quality has a positive and significant effect on consumer trust, consumer trust has a positive and significant effect on purchasing decisions, and consumer trust has a mediating role in the relationship between e-service quality and purchasing decisions

ANALISIS PENGARUH GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP KETERLIBATAN KONSUMEN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN KONSUMEN LAKSMIE FLORIST

Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly. Application of green products and green advertising might attract widespread public sympathy, and even requirements for operational permits, production and ease of obtaining bank credit facility or tax relief may be considered by the government that is now more incentive to campaign for the concept and implementation of policies and regulations of corporate social responsibility. The objectives of this study was to determine whether there is influence of green product and green advertising toward consumer involvement and also its impact on consumer purchasing decisions Laksmi florist company. A survey with analysis of individual consumer of Lakmi florist is conducted, while path analysis is used to determine the effect among variables. The results showed that green advertising as well as green product provide a positive and significant influence on consumer involvement that have an impact on consumer purchasing decisions of Laksmi Florist company

Whatever people say I am, that's what I am: Social labeling as a social marketing tool.

In this paper, we present a procedure to apply the social labeling technique as a social marketing tool. With four studies, we tested its potential for the promotion of pro-environmental consumer behavior. The procedure first provokes an environmentally friendly act and, subsequently, invites the target to attribute that behavior to his personal values, by communicating a social label. If successful, consumers will act upon the resulting self-perception as an environmentally friendly person. Results indicated that social labeling is more successful when cognitive resources are distracted, either at the moment of processing the label, or at the moment of making decisions related to the content of the label. Second, we found that the social label not merely guides subsequent decisions, but motivates people to re-interpret their previous behavior.Distraction effects; Ecological consumer behavior; Mindlessness in consumer decision making; Persuasion; Social labelling; Social marketing; Marketing; Tool; Studies; IT; Promotion; Consumer behavior; Behavior; Personal; Value; Cognitive; Decisions; Decision;

Consumer-finance myths and other obstacles to financial literacy

The consumer-finance market for middle and upper-income households in the United States is characterized by a wide range of choices, both in terms of financial-services providers and the specific products and services available.1 Prices generally are determined in competitive markets. Consumer-protection regulation is extensive. Why then is there so much dissatisfaction with the U.S. consumer-finance market, even for prime-quality customers? ; This paper focuses not on inadequate choices, inadequate competition or regulation, but on the difficulty many middle and upper-income households encounter in making good financial decisions—that is, a low average level of financial literacy. Millions of households are unable to make wise financial decisions even when adequate information is available. Low levels of financial skills provide a fertile environment for consumer-finance myths to arise and gain widespread acceptance.Consumer protection ; Education - Economic aspects

How and why do consumers choose their payment methods?

This essay provides an overview of the literature on consumer payment behavior. It considers the state of our understanding of how and why consumers choose their payment methods and what is needed to make more headway in understanding consumer payment decisions. It closes by discussing the policy issues that require that we make progress with payments research.Consumers ; Payment systems ; Consumer behavior

Direct Marketing of Fresh Produce: Understanding Consumer Purchasing Decisions

Consumer/Household Economics, Crop Production/Industries, Marketing, Q13,

Pengaruh Implementasi Relationship Marketing terhadap Keputusan Pembelian Produk Oli Fastron dengan Atribut Produk sebagai Variabel Mediasi

The purpose of this study is: To analyze the significance of the influence of relationship marketing to the consumer product attributes Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of relationship marketing on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of the influence of product attributes on consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. To analyze the significance of relationship marketing influence on purchasing decisions mediated by attributes on consumer products Oli PT Pertamina Fastron in Surakarta. In conclusion: Relationship marketing is a significant effect on product attributes on consumer Oli PT Pertamina Fastron in Surakarta. Relationship marketing is significantly influence consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. Product attributes significantly influence consumer purchasing decisions on Oil PT Pertamina Fastron in Surakarta. Mediate product attributes relationship marketing influence on consumer purchase decisions on Oil PT Pertamina Fastron in Surakarta

Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen Pada Produk Gula Tropicana Slim Di Palembang

This research aims to test the influence of brand equity towards decision purchase consumers on product Tropicana Slim in Palembang. Variable brand equity is divided into four, namely brand awareness, brand loyalty, brand association, and perceive quality. Analysis techniques were used, namely the validity of the test, test, test the reliability of classical assumptions (test test, multicollinearity, normality and test heterokedastisitas), multiple linear regression test, t-test and F-test statistics, test results showed variable. brand awareness, brand loyalty, and brand association does not affect consumer purchasing decisions at Tropicana products Slim in Palembang. Variable perceive quality shows that there is an impact on consumer purchasing decisions at Tropicana products Slim in Palembang

Is There an Energy Paradox in Fuel Economy? A Note on the Role of Consumer Heterogeneity and Sorting Bias

Previous literature finds that consumers tend to undervalue discounted future energy costs in their purchase decisions for energy-using durables. We argue that this finding could result from ignoring consumer heterogeneity in empirical analyses as opposed to true undervaluation. In the context of automobile demand, we show that, if not accounted for, consumer heterogeneity could lead to sorting, which in turn biases toward zero the estimate of marginal willingness to pay for discounted future fuel costs.energy paradox, fuel economy, consumer heterogeneity

PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN PADA PERUMAHAN MANALI HILL MALANG

This research aims to determine the influence of facilities and service quality on consumer satisfaction through purchasing decisions at Manali Hill Malang housing. The sample in this study was 103 consumers who bought houses in Manali Hill. The data collection technique in this research uses surveys or questionnaires. The data analysis technique uses path analysis with the help of SmartPLS software. The results of this research show that facilities have a positive and significant effect on consumer satisfaction, service quality has a positive and significant effect on consumer satisfaction, facilities have a positive and significant effect on purchasing decisions, service quality has no effect on purchasing decisions, facilities have a positive and significant effect on consumer satisfaction through purchasing decisions, service quality has no significant effect on consumer satisfaction through purchasing decisions, purchasing decisions have a positive and significant effect on consumer satisfactio