Right here, right now: situated interventions to change consumer habits

Consumer behavior-change interventions have traditionally encouraged consumers to form conscious intentions, but in the past decade it has been shown that while these interventions have a medium-to-large effect in changing intentions, they have a much smaller effect in changing behavior. Consumers often do not act in accordance with their conscious intentions because situational cues in the immediate environment automatically elicit learned, habitual behaviors. It has therefore been suggested that researchers refocus their efforts on developing interventions that target unconscious, unintentional influences on behavior, such as cue-behavior (“habit”) associations. To develop effective consumer behavior-change interventions, however, we argue that it is first important to understand how consumer experiences are represented in memory, in order to successfully target the situational cues that most strongly predict engagement in habitual behavior. In this article, we present a situated cognition perspective of habits and discuss how the situated cognition perspective extends our understanding of how consumer experiences are represented in memory, and the processes through which these situational representations can be retrieved in order to elicit habitual consumer behaviors. Based on the principles of situated cognition, we then discuss five ways that interventions could change consumer habits by targeting situational cues in the consumer environment and suggest how existing interventions utilizing these behavior-change strategies could be improved by integrating the principles of the situated cognition approach

Exploring Consumer Collecting Behavior: A Conceptual Model and Research Agenda

Purpose The purpose of this paper is to explore the behaviors that revolve around collecting, the motivations behind these behaviors and the psychological benefits collectors receive from engaging in these collecting behaviors. Design/methodology/approach A thorough literature review and integration of prominent psychological and social psychology theories are used to propose a conceptual model, several research propositions and potential research questions for future scholarship. Findings This paper proposes that a collector salient identity and collecting motives drive tension-inducing social and solitary collecting behaviors and that these behaviors in turn reinforce the collector salient identity. Relevant aspects of the collecting phenomenon are explored, and included propositions provide future research direction to validate a proposed conceptual model designed to provide insights into a common consumer behavior. Originality/value This paper provides a broad conceptual model and explores several details of consumer collecting behavior as a basis for future research

THE EFFECT OF ASTROLOGY ON YOUNG CUSTOMER BEHAVIORS

The main purpose of this study was to examine the effect of date-of-birth on consumption behaviors of young people. A face-to-face interview survey is conducted to collect data. SPSS 18.0 for Windows was used for data analysis. Descriptive statistics such as means, frequencies, ANOVA tests and Chi-square tests were calculated. The findings pointed out that the young consumers on fire group (Aries, Leo, and Sagittarius) take more instant and impulsive purchase actions. It is a new study about the effect of astrology on young customer behaviors. It presents valuable information that can assist marketers to understand young customers’ consumption behaviors.Astrology, Marketing, Young Consumers, Consumer Behaviors, Buying Behaviors

THE ROLE OF HEALTH INFORMATION ON FRUITS AND VEGETABLE CONSUMPTION

A three-equation partially-recursive econometric model is specified linking consumer awareness, beliefs, attitude, and dietary behaviors. The results show that older, better educated and higher income households are more likely to meet five-a-day servings of fruits and vegetables than those who are poor and less educated.Food Consumption/Nutrition/Food Safety,

A Comparison of X, Y, and Boomer Generation Wine Consumers in California

This research shows that the wine market in the California is segmented by age. The wine-consumption behavior of the California wine consumer differs between the Generation X consumer and those in Generation Y and Baby Boomers. There are differences in demographics, purchasing attitudes, and purchasing behaviors among wine consumers from different generations. The findings from this research demonstrate that it is increasingly important to develop marketing strategies that are segmented for the target wine consumer. Generation Y are young wine consumers who are especially important for the industry because they offer an opportunity for growth–these younger generations are developing tastes now that are likely to last as they age.Consumer/Household Economics,

Consumer Purchasing Behaviors and Attitudes toward Shopping at Public Markets

This paper identifies and empirically evaluates factors that explain the variations in consumers’ attitudes toward shopping at farmers markets in general and public markets in particular. The analysis draws on data from a telephone survey conducted in Jefferson County, Alabama. Logit model results point to several factors that seem to be strongly correlated with consumer purchasing behaviors and attitudes toward shopping at public markets, including income, education, age of household head, household size, and price and quality of produce. The insights gained from the study should help farmers increase the profitability of their operations and improve the likelihood that they will continue farming.Consumer/Household Economics,

The Political Economy: Political Attitudes and Economic Behavior

It has long been recognized that voters bring their political behaviors in line with economic assessments. Recent work, however, suggests that citizens also engage in economic behaviors that align with their confidence—or lack thereof—in the political system. This alignment can happen consciously or, as we suggest, unconsciously, in the same way that positivity carries over to other behaviors on a micro-level. Using monthly time series data from 1978 to 2008, we contribute further evidence of this relationship by demonstrating that political confidence affects consumer behavior at the aggregate level over time. Our analyses employ measures more closely tied to the theoretical concepts of interest while simultaneously accounting for the complex relationships between subjective and objective economic indicators, economic behavior, political attitudes, and the media. Our results suggest that approval of the president not only increases the electorate’s willingness to spend money, but also affects the volatility of this spending. These findings suggest that the economy is influenced by politics beyond elections, and gives the “Chief Economist” another avenue by which they can affect the behavior of the electorate

Comparing Teacher Education and Finance Majors’ Agreement with Financial Morality Topics

The authors describe findings of a survey that contains items related to financial morality. They analyzed responses of 382 teacher education majors and finance majors at a Midwestern institution of higher learning. The study found highest agreement with items measuring business responsibilities, and lowest agreement with items related to wealth distribution. It notes significant differences and varying effect sizes among education and finance majors’ interpretation of items concerning business responsibility, wealth distribution, and business management. Analysis of items concerning consumer attitudes and consumer behaviors found significant differences and moderate effect sizes. The authors argue for additional research that explores the concepts related to financial morality and provide suggestions for related study.