Consumer attitudes and expectations of organic wine

Within the European Union-funded research project ORWINE (Organic viticulture and wine-making) a qualitative consumer study was carried out in 2006 in the four case study countries Italy, France, Germany and Switzerland. The aim of the study was to identify consumers’ attitudes and expectations of organic wine. In all case study countries, organic wine has a positive image regarding grape production and wine processing. Furthermore, organic wine is perceived as being healthier compared to conventional wine. However, regarding the sensorial quality, organic wine still faces image problems, although the taste image has improved. Consumers expect that organic wine is healthy, pure and naturally produced. A majority are sceptical of using sulphites and other additives and processing aids in organic wine processing. If organic wine processing is regulated on EU-level, consumers will expect that these rules governing organic wine fit with the image and expectations of organic wine being a “natural” and healthy product, which obtains as much as possible the original attributes and quality

U.S. CONSUMER ATTITUDES TOWARD FOOD BIOTECHNOLOGY

This study examines consumer attitudes in the U.S. toward genetically modified food over time. Five surveys conducted by the International Food Information Council (1999 - 2001) are used to determine what factors significantly influence consumers' willingness to try food products genetically modified to reduce pesticide usage or improve taste.Consumer/Household Economics,

Consumer Attitudes Regarding Information Technology Usage

This paper intends to formulate the hypotheses for the factors that influence individuals to adopt Information Technology as a mean to conduct the traditional services. The hypotheses are developed based on previous works utilizing the theories on technology acceptance and on related findings from empirical studies on information technologies, e-commerce and e-banking.consumer, electronic services, hypotheses, influence factors, theories of technology acceptance

Quality food products sector development in the NMS: The supply and demand aspect from Slovenia

Food quality labels, Consumer attitudes, Production, Barriers to entry, Slovenia, Agribusiness, Demand and Price Analysis,

Producers and Consumer attitudes toward Biotechnology in Ghana

Over 265 million people in Sub-Saharan Africa face malnutrition, chronic hunger, and poverty. One of the technologies that could help alleviate the perpetuating cycle of chronic hunger is biotechnology. Genetic modification (GM) has the potential to enhance agricultural productivity and improve Africa’s food security, but little is known about the potential benefits and costs of using genetically modified maize in Africa - Ghana. African and Ghanaian policy makers, farmers, and consumers often have difficulty accepting new technologies. Their reluctance is due to the investment required for new technology, - aversion to risk, the changes required to traditional production practices, and incomplete- knowledge of new technologies. This study elicits the knowledge, views, acceptability, preference, adaptability, and willingness-to-pay for genetically modified GM corn (maize). A survey instrument was used in two corn growing areas in the Ashanti Region of Ghana, to identify the barriers to the adoption of GM corn. The results of the study suggest that maize growers in the Ashanti region are willing to try GM maize, contrary to the current government restrictions.Producers and Consumer attitudes toward Biotechnology in Ghana, Agricultural and Food Policy, International Development, International Relations/Trade,

Consumer attitudes towards sustainability attributes on food labels

With current concerns about climate change and the general status of the environment, there is an increasing expectation that products have sustainability credentials, and that these can be verified. Labelling is a common method of communicating certain product attributes to consumers that may influence their choices. There are different types of labels with several functions. The aim of this study is to investigate consumers‟ purchase decisions towards certain sustainability claims on food products, particularly by displaying the reduction of carbon emissions. Choice outcomes will be evaluated using Discrete Choice Modelling (DCM). Data for the study is obtained by a web-based consumer survey undertaken in the United Kingdom (UK). Results provide information on different attributes effects on consumers‟ purchase decisions, particularly their willingness to pay. This study provides information on consumers‟ attitudes that will assist industries and firms to benefit from market opportunities, in particular assessing the methods by which carbon footprinting measures can be incorporated alongside information on other sustainability criteria in product marketing.food labeling, carbon footprint, discrete choice modeling, Agribusiness, Agricultural and Food Policy, Consumer/Household Economics, Environmental Economics and Policy, Food Security and Poverty, Health Economics and Policy,