Attendees’ Perceptions of Social Impacts and Socially Sensitive Issues for An Air Show Special Event

The purpose of this study is to examine social impacts of a large regional event; the Great New England Air Show (GNEAS). Adopting a well-established social impacts scale, this study measured attendees’ perceptions on all dimensions of social impacts; 1) community cohesiveness; 2) economic benefits; 3) social incentives; and 4) social costs. To further our knowledge on social impact studies, this study connected a notion of individuals’ perception toward socially sensitive issues and used it to create segments among attendees. By comparing mean differences across these groups, this study can provide meaningful implications for local authorities and event planners on what domains of social impacts are needed to please different types of people who are concerned about diverse socially sensitive issues in differing degrees

An Evaluation of the Relative Importance of Tourism for Islands

The purpose of this study was to compare islands and regular countries to determine if islands depend more on tourism in their economies than regular countries. In fact, it is possible that islands depend too much on tourism. A literature review covers the various areas of research regarding island tourism, including economic impact, sustainability, forecasting, and destination management. Data from the World Bank Group was used to form a panel of 140 countries for the period 1995 through 2006. Islands and regular countries were compared on economic factors such as GDP per capita, travel receipts, and travel receipts as a percentage of exports. The results indicate that islands have a lower level of travel receipts than regular countries, but travel receipts represent a higher percentage of exports for islands

Experiencing the Event Brand: Examining the Branded Images for a New England Regional Fair

Introduction. Brands and branding are critical to the understanding and perception of destinations and products and now events are even “branded. ” Some of these events have had a long history, and may or may not have been intentionally ‘branded ” but contain images and perceptions of a ‘branded event ” by different types of event consumers. Clearly different types of event consumers likely have different brand images of the same event or in this study- a regiona

Propositions for Examining the Seasonality Construct in Tourism Settings

Propositions for Examining the Seasonality Construct in Tourism Settings Abstract The purpose of this conceptual study is to further develop our understanding of the seasonality construct as a predictor of tourist behavior. This study aims to explain and organize the tourism seasonality literature for a more thorough interpretation; examine how seasonality impacts consumer decision making focusing on the use of inbound and outbound marketing; and establish measurement tools that can help link seasonal destination consumer needs with actual behavior and internet search behavior. The contribution of this study is several thoroughly developed propositions to be used as a guide in further seasonality literature focusing on the measurement of the seasonality construct, specifically the tools to be utilized in seasonality empirical research; the types of seasonality as connected to traveler decision-making; the relationship between traveler search behavior, actual behavior, and seasonal changes; and the organization of seasonal terms in relation to seasonal activity

An Extention of Burgernomics: Using a Full-Service Restaurant to Measure Purchasing Power Parity

The purpose of this paper is to determine if the price of a ‘burger’ at a themed restaurant chain (i.e., Hard Rock Café) in the casual dining segment is a better indicator of purchasing power parity (PPP) than the price of a ‘burger’ at a quick-service restaurant chain (i.e., McDonald’s). The “Big Mac Index” published by The Economist is the source for the price of a Big Mac sandwich in each of the represented countries. The index was originally developed to measure purchasing power parity based on exchange rates. An alternative index, the Legendary Burger Index, is developed and compared to the Big Mac Index to determine the accuracy of the prices for the two types of restaurants in measuring purchasing power parity. The Legendary Burger Index was shown to perform slightly better than the Big Mac Index when examining currency valuations and the relationship between the burger price and various economic variables

An Extension of Burgernomics: using a Full-Service Restaurant Product to Measure Purchasing Power Parity

The Purpose of This Paper is to Determine If the Price of a Hamburger at a Themed Restaurant Chain (Hard Rock Cafe) in the Casual Dining Segment is a Better Indicator of Purchasing Power Parity Than the Price of a Hamburger at a Quick-Service Restaurant Chain (McDonald\u27s). the Big Mac Index Published by the Economist is the Source for the Price of a Big Mac Sandwich in Each of the Represented Countries. the Index Was Originally Developed to Measure Purchasing Power Parity based on Exchange Rates. an Alternative Index, the Legendary Burger Index, is Developed and Compared to the Big Mac Index to Determine the Accuracy of the Prices for the Two Types of Restaurants in Measuring Purchasing Power Parity. the Legendary Burger Index Was Shown to Perform Slightly Better Than the Big Mac Index When Examining Currency Valuations and the Relationship between the Burger Price and Various Economic Variables. © 2007, Taylor & Francis Group, LLC