Challenges and Solutions for Poverty Reduction Feminization Program (PFK) as Gender- Based Sustainable Economic Development Efforts in East Java

This study aims to outline the arisen challenge and applied solution to the implementation of the feminization prevention program towards gender-based poverty of female-headed households in East Java. The study employs qualitative textual based, which refers to discover data from research journals and government institutions. The results of the study indicate that in the process of implementation, PFK still has challenges regarding the low education of rural communities in East Java, which affects the business continuity process of female headed-household. Therefore, this study suggests in implementing poverty programs for female-headed households in East Java include; specialized training for KRTP to start an independent home-based business. a collaboration between PKK cadres and educational institutions as well as non-governmental organizations to deal with problems during the realization of independent home based business