Socijalno preduzetništvo - potencijal za pokretanje socijalnog preduzetništva u svetlu sociodemografskih varijabli

Cilj istraživanja je ispitivanje povezanosti između sociodemografskih varijabli (pola, uzrasta, stepena stručne spreme, mesečnog ličnog prihoda ispitanika i mesečnog ličnog prihoda ispitanikovog domaćinstva, broja članova u domaćinstvu i broja članova domaćinstva koji ostvaruju prihode) i mišljenja ispitanika o potencijalu za socijalno preduzetništvo. Istraživanje je kvantitativnog tipa, rađeno u gradu Zrenjaninu i sprovedeno je putem upitnika u okviru kojeg su se u prvom delu pitanja odnosila na socio-demografske podatke o ispitaniku, dok je u drugom delu grupa zavisnih varijabli bila operacionalizovana putem tvrdnji, koje su ocenjivane preko Likertove skale. Pomenutim tvrdnjama smo ispitivali mišljenje ispitanika o potencijalu za socijalno preduzetništvo u gradu Zrenjaninu. Za analizu podataka korištena je deskriptivna analiza (procenti, aritmetička sredina), Hi– kvadrat test, T-test, jednofaktorska analiza varijanse i Pirsonov koeficijent korelacije. Nivo statističke značajnosti postavljena je na p<0.05, a svi dobijeni podaci su obrađeni u programu SPSS, verzija 23. Poseban problem pojavio se kod formulisanja upitnika, jer ispitanici nisu dovoljno upoznati sa kategorijom socijalnog preduzetništva (preduzetništva da, ali socijalnog u dovoljnoj meri ne), te je pitanja trebalo formulisati na način shvatljiv ispitanicima

Socio-demographic characteristics and the Internet in the tourist agency's election function

The presented research of quantitative type and empirical orientation was conducted in the city of Trebinje, and it focuses on examining the correlation between sociodemographic variables (gender, age, level of education, monthly personal income of respondents and monthly personal income of respondent household, number of household members and number of household members revenue generators) and the habit of potential tourists to use Internet services to find out and use the information they need about tourist destinations and trips. Data analysis was performed using: descriptive analysis (percentages, arithmetic mean), Hi-square test, T-test, one-factor analysis of variance and Pearson's correlation coefficient. The level of statistical significance was set at p <0.05, and all data obtained were processed in SPSS, version 23

ISTRAŽIVANJE STAVOVA PUBLIKE O TABLOIDNIM IZDANJIMA NOVINA I ČASOPISA U RS

Media shape the reality perceived by readership. The readership receives information from the media in the form in which the readers tend to pass them on as their own opinions. Despite the increasing danger of such reality, no research into the perception on tabloid editions has been conducted locally. The aim of this research was to verify if there are laws in the perception on tabloids concerning the characteristics of certain segments of population. The research thus established the correlation between the increase of negative attitudes to tabloids and the higher education level in respondents. Another expectation made in initial hypotheses being of greater social significance was an extremely high level of agreement in the opinion that tabloids represent a low form of culture, that their reporting is distasteful and that they should not be trusted. The theoretical framework and the results obtained through research may be of great significance for both the media and other participants in the advertising industry - advertisers and advertising agencies. The scientific contribution of this paper is in the initial data obtained by the researchers pertaining to the readership (respondents) perception of tabloids in RS, which regard the fields of sociology, media and advertising.Mediji oblikuju stvarnost koju percipira publika. Publika dobiva saznanja od njih u obliku u kome ih obično prenosi dalje kao vlastite stavove. Opasnost od ovakve stvarnosti je u suvremenom svijetu sve veća. Međutim, istraživanja percepcije tabloidnih izdanja nisu rađena na našim prostorima i zato smo bili motivirani da pokrenemo inicijalno istraživanje čiji će rezulati biti predstavljeni u ovom radu. Istraživanjem je utvrđena korelacija negativnog stava prema tabloidima spram stupnja stručne spreme ispitanika. Ono što je također očekivano potvrđeno u hipotezama i što je od šireg društvenog značaja jeste izrazito visok stupanj slaganja ispitanika o stavu da tabloidi predstavljaju nizak nivo kulture, da su neukusni u izvještavanju i da im ne treba vjerovati. Teorijski okvir, kao i rezultati do kojih se došlo istraživanjem mogu biti od izuzetnog značaja kako za same medije tako i za ostale učesnike u oglašivačkoj industriji - oglašivače i oglasne agencije. Znanstveni doprinos ovog rada ogleda se u inicijalnim podacima koje su istraživači dobili u vezi sa percepcijom tabloida od strane auditorija u RS, a odnose se na područje sociologije, medija i oglašavanja

Povezanost reklamnih poruka i korišćenja bankarskih usluga

U savremenim uslovima poslovanja teško je rešavati ekonomske probleme na tržištu bez implementacije znanja drugih naučnih disciplina, posebno marketinga. Značaj i interdisciplinarnost marketinga, za konkretna istraživanja u radu, osim njegovog oslanjanja na dostignuća i otkrića drugih nauka, disciplina, koncepcija, metoda i tehnika, ogleda se u značaju ekonomske propagande. Cilj ovog istraživanja je ispitivanje stepena i prirode povezanosti između načina, učestalosti i razumevanja korišćenja bankarskih usluga i poverenja u reklamne poruke, kao i značaja koji ispitanici pridaju reklamnim porukama. Shodno definisanom cilju, u istraživanju dominira teorijska razrada rezultata istraživanja. Tokom istraživanja i obrade rezultata rada korišćene su sledeće metode: Likertova skala, T-test, jednofaktorska analiza varijanse, Pirsonov koeficijent korelacije, logistička regresija i višestruka regresija

Research of the influence of socio-demographic characteristics of population to develop tourism (example: Serbian case)

Dominance of the free time and free money as basic factors of tourism development is confirmed by the synthesis of relevant economic and theoretical concepts and empirical studies, from the earliest, to the modern stage of tourism. Both of these factors imply consumption as the main outcome of the economic process. Also, these two factors as final objectives of the economic activity are characteristic only for the individual. A human with all its characteristics - both positive and negative, has a crucial influence on development of tourism. In order to confirm the set hypothesis, a research entitled "The impact of socio-demographic characteristics of the population to develop tourism in Serbia" has started. Theoretical elaboration is dominant in the research results according to the defined purpose of the research. During the research process and results, the following methods were used: Likert Scale, T-test, ANOVA, Pearson correlation coefficient, Logistic regression and Multiple regression

Application of the unmanned aerophotogrammetry in monitoring conditions and changes at the open pit mines

In the area of monitoring the spatial conditions and changes at the open pit mines, introduction of aerophotogrammetry with unmanned aerial vehicles significantly improves the effectivity and efficiency of the mining system monitoring in real and extended time. Since this is a relatively new technology, the paper presents our first experiences in the application of unmanned aerophotogrammetry, interesting also from the point of view of implementation into GIS systems

Business of the Tourism Economy Enterprise in the Light of Socio- Economic Conditions

The aim of the research was to examine the correlation between the socioeconomic variables of employees (gender, age, level of education, monthly personal income of the respondents and monthly personal income of the respondent household, number of household members and number of household members who generate income) and opinion of respondents on the impact of activity assumed on their work and the work of other employees in their company, opinions on clients’ satisfaction with the work of their company, as well as opinions on the rational use of natural resources by their company. The survey involved a total of 188 respondents from 11 companies, of which 120 were male (63.8%) male and 68 female (36.2%) female. The T-test shows that respondents differ in terms of the kind of service they provide to clients and whether they meet their expectations. On the basis of the obtained results it is concluded that the linear combination of predictors used is shown to be significant for predicting all the dependent variables we have examined the opinion of the respondents

Zadovoljstvo zaposlenih uslovima rada u turističkoj privredi

U radu se prezentuje istraživanje povezanosti između socio-demografskih varijabli (pola, uzrasta, stepena stručne spreme, mesečnog ličnog prihoda ispitanika i mesečnog ličnog prihoda ispitanikovog domaćinstva, broja članova u domaćinstvu i broja članova doma ćinstva koji ostvaruju prihode) i zadovoljstva ispitanika određenim uslovima rada/zaposlenja u preduzećima u turističkoj privredi. Prikupljanje podataka rađeno je putem upitnika, dok je za analizu korištena: deskriptivna analiza (frekvencija, procenti, aritmetička sredina), t-test, jednofaktorska analiza varijanse, višestruka linearna regresija i pirsonov koeficijent korelacije. Nivo statističke značajnosti postavljen je na p<0.05, a svi dobijeni podaci su obrađeni u programu SPSS, verzija 19